SOURCE: Pegasystems


December 02, 2009 09:48 ET

Pegasystems Appoints Grant Johnson to Chief Marketing Officer

Leading BPM Company Taps Proven Marketing Expert to Help Drive Continued Growth and Market Penetration

CAMBRIDGE, MA--(Marketwire - December 2, 2009) - Pegasystems Inc. (NASDAQ: PEGA), the leader in Business Process Management (BPM) software solutions, today announced that Grant Johnson has been appointed to the position of Chief Marketing Officer (CMO). Johnson will be charged with further development and expansion of the Pegasystems global brand to fuel continued growth for the organization.

Mr. Johnson brings deep experience executing brand development strategies, as well as spearheading product marketing, corporate marketing, demand generation and customer programs. Mr. Johnson previously served in senior marketing positions at Guidance Software, IBM, FileNet, FrontBridge Technologies and Symantec. He received his bachelor of arts from the University of California, Santa Barbara and his master's in business administration from Pepperdine University. Mr. Johnson has published several best practices articles and co-authored the book, "PowerBranding™." Pegasystems has seen significant market expansion in recent years, and Mr. Johnson will be focused on continued momentum as well as building brand awareness in key target markets and geographies.

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Supporting Quotes:

Alan Trefler, Chairman & CEO at Pegasystems:

"We have been posting solid growth over the past few years, and the company is at a stage where we need a marketing leader that can help us expand our brand recognition globally. Grant brings strong brand development experience to Pegasystems that will help us continue and expand upon our recent success in the market. He will also help us further communicate the benefits that our clients are realizing with our patented Build for Change® technology."

Grant Johnson, Chief Marketing Officer at Pegasystems:

"I am excited to be joining Pegasystems, especially given their strong commitment to innovation and growth. The company has also developed an industry leading market position and solid financial position. I am looking forward to leading the charge to expand awareness of the tremendous success leading organizations are having thanks to Pegasystems' SmartBPM solutions. Pegasystems is getting recognized as a disruptive technology that is transforming how business is done. This position is an exciting opportunity to get the message out so that more and more companies can see what a difference Pegasystems can make to the success of their business operations."

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About Pegasystems
Pegasystems, the leader in Business Process Management, provides software to drive revenue growth, productivity and agility for the world's most sophisticated organizations. Customers use our award-winning SmartBPM® suite to improve customer service, reach new markets and boost operational effectiveness.

Our patented SmartBPM technology makes enterprise applications easy to build and change by directly capturing business objectives and eliminating manual programming. SmartBPM unifies business rules and processes into composite applications that leverage existing systems -- empowering business people and IT staff to Build for Change®, deliver value quickly and outperform their competitors.

Pegasystems' suite is complemented by best-practice frameworks designed for leaders in financial services, insurance, healthcare, government, life sciences, communications, manufacturing and other industries.

Headquartered in Cambridge, MA, Pegasystems has offices in North America, Europe and Asia. Visit us at

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Contact Information

  • Media Contacts:
    Brian Callahan
    Email Contact
    (617) 866-6364
    Twitter: @pegasystems

    Erica Burns
    PAN Communications
    Email Contact
    (978) 474-1900