SOURCE: Harte-Hanks

August 07, 2006 09:00 ET

PennySaverUSA.com Adds National Weekly Circular Advertisements to Its Site From ShopLocal.com

Shopping Decisions for Customers of Local Retailers Nationwide Become Even Easier and Faster by Previewing Shopping Deals From Circulars Online

RANCHO CORDOVA, CA -- (MARKET WIRE) -- August 7, 2006 -- PennySaverUSA.com, the Web site of the shopper publications of Harte-Hanks, Inc. (NYSE: HHS), has entered a relationship with ShopLocal.com, a Web shopping service for retailers and other companies, to bring ShopLocal.com's full suite of offerings of national and large regional retail advertisements to its site. This partnership brings to the PennySaverUSA.com Web site advertisements from hundreds of retailers nationwide with searchable listings and weekly online circulars. All areas of the United States are served by these series of ShopLocal.com listings.

"ShopLocal.com is committed to providing valuable shopping information to consumers and extending the reach of our retail partners' brands and products online," said Brian Hand, CEO of ShopLocal.com. "Our partnership with a popular site like PennySaverUSA.com reinforces that commitment and helps us continue to achieve our goals."

"While our print publications PennySaver and The Flyer have been on the Web since 1995, our growth in local listings online recently has expanded, both in number and geographic coverage, as a result of recent partner agreements similar to ShopLocal.com," said Loren Dalton, president of PennySaverUSA.com. "Our new partnership with ShopLocal.com, one of the Web's premier retail aggregation sites, enhances our strategy to provide 'one stop shopping' locally online for all of our visitors nationwide."

About ShopLocal

ShopLocal, LLC offers the Web's most comprehensive multi-channel shopping resource for consumers and sales opportunities site for retailers. With ShopLocal.com and The ShopLocal Network -- made up of more than 200 affiliate media, search and shopping sites -- consumers have access to the only Web site with information on products from local stores side-by-side with e-commerce options. With ShopLocal's SmartCircular, SmartCatalog and SmartMedia service, retailers can distribute sales and promotional content on the site as well as through their own Web sites, integrating both e-commerce and local, in-store promotions.

Gannett Co., Inc. (NYSE: GCI), Tribune Company (NYSE: TRB), and The McClatchy Company (NYSE: MNI), are partners in ShopLocal and other joint ventures to provide consumers online products such as CareerBuilder.com, Cars.com and Apartments.com.

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Harte-Hanks Shoppers is North America's largest owner, operator and distributor of shopper publications, with shoppers that are zoned into more than 1,000 separate editions with more than 12 million circulation each week in California and Florida. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Harte-Hanks Shoppers, a division of Harte-Hanks, Inc., is a recognized leader in geographic and demographic target marketing solutions. With more than 1000 unique community editions, its PennySaver publication has circulation exceeding 10 million every week in California (covering 78% of the state's households) and it's the Flyer publication has circulation of nearly 3 million in Florida. Through the technology of targeted mailing, utilizing zone-specific maps and ZIP Code surveys, advertisers can tailor their marketing message to a particular neighborhood or demographic group in the area of their choice. The PennySaver provides a low-cost, efficient and targeted marketing solution utilizing a wide variety of products such as display ads, classified ads and flyers, delivered weekly via the U.S. Postal Service. Visit PennySaver online at: http://www.PennySaverUSA.com

Contact Information

  • Media Contacts:
    Loren Dalton
    PennySaverUSA.com
    (916) 636-1380
    Email Contact

    Chet Dalzell
    Harte-Hanks
    (212) 520-3232
    Email Contact

    Timothy Young
    L.C. Williams & Associates
    (for ShopLocal)
    (800) 837-7123
    Email Contact