SOURCE: PeopleBrowsr

PeopleBrowsr

August 25, 2010 09:00 ET

PeopleBrowsr Launches Scoop.ly, an Online Media Resource for Unbiased Social Media Data

Human-Powered, Scoop.ly Provides Real-Time Social Media Data and Analytics, Including Support for Custom Data Requests

PALO ALTO, CA--(Marketwire - August 25, 2010) - Looking to augment your mobile broadband story with data on specific demographics and time spent on Facebook? Writing a post about the impact of Twitter in Latin America? With the launch of Scoop.ly, PeopleBrowsr, who has a unique 3-year database of social media content, helps media professionals source credible, real-time statistics on practically any social media topic.

Social media trends, sentiments, and usage patterns are changing on a virtually daily basis. It's not always easy for journalists to keep up with the latest facts and figures when researching for a story, or be sure the data they found on the web is accurate and current. With Scoop.ly, media professionals can get the statistics they need to highlight a point or backup a quote, without having to wade through questionable data sources.

Here's how it works. Journalists and bloggers simply visit Scoop.ly and submit a quick online request form outlining their story topic and deadline. The PeopleBrowsr team then produces a custom social media report tailored to that particular topic by filtering through a collective stream of consciousness filled with social media data from all networks. This stream of consciousness has been growing rapidly since the widespread adoption of social media use and has steadily flowing information on brands, current events and hot topics ready to be analyzed and shared.

Scoop.ly offers prompt turnaround times to help media professionals meet the tight deadlines of the industry. As a result, journalists and bloggers are able to add authority and insight to their articles by sourcing the most current data by one of the largest archives of social media conversations available.

Scoop.ly is an independent global analytics source that provides unbiased social media reports. Data is sourced by the PeopleBrowsr team, ensuring it's as current as possible and relevant to the requested topic. PeopleBrowsr has run over 100 successful social media campaign and data projects in the US and UK for customers like Sony Pictures, eBay, Comcast Entertainment and Toyota.

Journalists and bloggers can start using the service today by visiting www.scoop.ly.

About PeopleBrowsr
PeopleBrowsr is a Social Search engine and a Conversation Mine that looks into the heart of digital conversations and engages across multiple networks simultaneously. Equaling about 65 million tweets a day, PeopleBrowsr has full access to the Twitter Firehose, so not one conversation is overlooked. We are an intelligent data service provider to the enterprise. We are a powerful social network tool for individual users. To learn more, visit About PeopleBrowsr. To learn more on PeopleBrowsr's thoughts on the collective stream of consciousness, see this presentation.

Contact Information

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    Allison Bethurem
    FutureWorks
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