SOURCE: Peoples Educational Holdings, Inc.

April 06, 2010 11:46 ET

Peoples Education Launches Measuring Up Express™ for the California Content Standards

Available for English Language Arts, Grades 2-8

SADDLE BROOK, NJ--(Marketwire - April 6, 2010) -  Peoples Educational Holdings, Inc. (NASDAQ: PEDH), a leading provider of supplemental educational material for the K-12 school market, is pleased to announce the launch of Measuring Up Express™ English Language Arts, Grades 2-8 materials in California. Measuring Up Express™ targets the California blueprint standards and includes student worktexts, Diagnostic Practice Tests, and Formative Assessments. 

"Educators were looking for a short program that would fit into a busy school day," commented Vince Konoske, the company's Western Regional Vice President. "This new standards review program is the perfect tool." 

Measuring Up Express™ worktexts are a companion to the successful Measuring Up® to the California Content Standards program. In areas where students need extra instructional support, Measuring Up lessons can be selected for in-depth standards coverage. Measuring Up Express™ lessons provide a brief review of the standards and relevant vocabulary at each grade-level. The Grade 7 Measuring Up Express™ worktext also includes a special End-of-Book writing prompt review section to familiarize students with different types of writing. 

The Measuring Up Express™ program includes free Formative Assessments as blackline masters so teachers can monitor student progress at the end of every chapter. Two free Diagnostic Practice Tests for each student allow teachers to diagnose student weaknesses and prescribe review lessons in the Measuring Up Express™ or Measuring Up® worktexts. This diagnose-prescribe-instruct model in the Measuring Up® program has helped over 1.3 million California students improve performance. 

About Peoples Educational Holdings, Inc.
Peoples Educational Holdings, Inc. is a publisher and marketer of print and electronic educational materials for the K-12 school market. The Company focuses its efforts in three market areas:

Test Preparation, Assessment, and Instruction

  • Test Preparation and Assessment: The Company creates and sells state-customized, print and electronic test preparation and assessment materials that help teachers prepare students for success in school and for required state proficiency tests, grades 2-12.
  • Instruction: The Company produces and sells proprietary state-customized print worktexts and print and Web-based delivered assessments for grades 2-8. These products provide students with in-depth instruction and practice in reading, language arts, and mathematics. In addition, the Company's backlist remedial and multicultural products are included in this group.

The Company distributes K-8 supplemental literacy materials for three publishers on an exclusive basis in the United States. These materials include an extensive selection of leveled reading materials; high-interest engaging resources for striving readers; series that integrate reading, science, and social studies; and selections and strategies for English language learners.

College Preparation
The Company distributes instructional materials that meet the academic standards high schools require for honors, college preparation, and Advanced Placement courses. The Company is the exclusive high school distributor for two major college publishers and also creates proprietary supplemental materials for this market.

Forward-Looking Statements
This press release contains forward-looking statements (as defined in section 21E of the Securities Exchange Act of 1934) regarding the Company and its markets. These forward-looking statements involve a number of risks and uncertainties, including (1) changes in demand from customers, (2) changes in product or customer mix or revenues and in the level of operating expenses, (3) rapidly changing technologies and the Company's ability to respond thereto, (4) the impact of competitive products and pricing, (5) federal, state, and local levels of educational spending, (6) the Company's ability to retain qualified personnel, (7) the Company's ability to retain its distribution agreements in the College Preparation market, (8) the sufficiency of the Company's copyright protection, and (9) the Company's ability to continue to rely on the services of a third-party warehouse, and other factors as discussed in the Company's filings with the SEC. The actual results that the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. The Company undertakes no obligation to revise any forward-looking statements in order to reflect events or circumstances that may arise after the date of this press release. Readers are urged to carefully review and consider the various disclosures made by the Company in this press release and the reports the Company files with the Securities and Exchange Commission that attempt to advise interested parties of the risks and factors that may affect the Company's business and results of operations.

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