SOURCE: PermissionTV

November 19, 2008 09:23 ET

PermissionTV and Move Networks Partner to Offer HD-Quality, Interactive Video Platform

Move Networks' HD Internet Television Service Integrates With PermissionTV's Video Platform and APIs, Enabling Rapid Creation and Deployment of HD Video Experiences

WALTHAM, MA and AMERICAN FORK, UT--(Marketwire - November 19, 2008) - PermissionTV, a leading online video platform provider, and Move Networks, a leading provider of Internet television services, today announced a strategic reseller and integration partnership. Under the agreement, both companies will offer an integrated platform, which enables the rapid creation and deployment of rich, interactive, HD-quality video applications, such as those successfully implemented by their initial joint customers, Fox On Demand and the Metropolitan Opera.

The integration of Move Networks' HD-quality video streaming solution and PermissionTV's interactive video application platform allows entertainment and media companies to quickly create and deploy next generation, online video experiences that match the quality standards users expect from television, with the increased engagement, interactivity and integration benefits provided by the Web. Move Networks' proven video technologies and services enable leading media companies such as ABC, ESPN, Fox and the CW to deliver live and on-demand HD programming to millions of viewers without the buffering, stalling and poor quality viewing experiences common with competing technologies.

The integration of PermissionTV's video platform and APIs with Move's adaptive streaming technology allows entertainment, media, publishing and marketing companies to quickly deploy HD video applications -- from raw video to customized player experiences -- in hours, not days or weeks. The joint product integration also enables a deeper level of customization with third party services such as advertising, search, geo-targeting, commerce, subscription management and analytics. The PermissionTV platform has already enabled integrations with such providers as Doubleclick Dart, Google AdSense, Real Media OAS, Entriq, Collarity, Quigo, Hitbox and Omniture.

"As the leader in adaptive HD streaming technology with an impressive media and entertainment client base, Move Networks is a perfect partner for PermissionTV," said Bob Lentz, CEO of PermissionTV. "Move is leading the evolution of Internet TV by transforming Web video to HD quality experiences. With PermissionTV's SmartPlayer™ technology platform, we're now able to deliver on the next phase of TV 2.0 -- interactivity."

"Consumer demand for quality online video content is growing rapidly, and we are always looking for ways to accelerate the delivery of premium online video experiences to a broader audience," said John Edwards, CEO of Move Networks. "Partnering with PermissionTV allows Move Networks to offer turnkey HD video solutions to a much wider array of entertainment and media companies. We expect to see a significant increase in the number of content owners deploying HD video programming in the coming months."

This integrated offering is available immediately through PermissionTV and Move Networks.

About Move Networks

Move Networks, Inc. is a leading provider of Internet television services that drive the growth and support of online audiences for leading broadcasters and publishers including Fox, ABC, the CW, and Discovery. The video technologies and services developed and managed by Move Networks enable leading brands to deliver live and on-demand programming to millions of people without the buffering, stalling, and low-quality viewing experiences common with competing technologies.

About PermissionTV

PermissionTV provides a flexible online video platform for brand marketers and advertisers, media companies and publishers, as well as their agencies, content producers and technology providers. This platform helps organizations leverage the power of online video to achieve their marketing objectives through the creation and management of customizable experiences. PermissionTV's online video tools help customers such as Boston Symphony Orchestra, FHM Magazine, Harvard Business Publishing and Intercontinental Hotels capture new audiences, enhance relationships, maximize customer value and generate revenue. For more information, please visit www.permissiontv.com.

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