SOURCE: Persistent Systems

Persistent Systems

April 19, 2010 15:52 ET

Persistent Systems Announces Launch of PaxPro Solutions for Brand Asset Lifecycle Management

PaxPro Solutions Automate Brand Asset Lifecycle Management Processes; Significantly Reduce Costs and Time-to-Market

SAN JOSE, CA--(Marketwire - April 19, 2010) -  Persistent Systems, a leader in software product development services, today announced the release of the PaxPro, a comprehensive suite of brand asset lifecycle management solutions for consumer product companies. The solutions capture industry best practices for most brand management processes, including Artwork & Labeling, Packaging Specifications, Marketing Materials Management, New Product Introduction, and Print Management.

The PaxPro solutions incorporate proven methodologies for reducing approval cycle times, optimizing graphics workflows, reducing packaging deviations and increasing visibility across multiple projects. The solution provides a unified means for managing brand assets across multiple brands for brand, marketing, and packaging managers. Each of the solutions is flexible and can be configured to suit the specific processes and individual needs of customers.

Persistent's PaxPro 4.0 Brand Management Solutions are backed by Persistent's long history of meeting the software development needs of enterprise customers As an award winning software services company, Persistent has served customers with software technology needs by delivering innovative software solutions for more than 20 years. 

"PaxPro solutions have revolutionized the quality, efficiency and visibility of the brand, packaging, POS, and promotions development process, all while helping companies meet their sustainability goals," said Sudhir Kulkarni, General Manager of the PaxPro division, Persistent Systems, Inc. "With the new PaxPro 4.0 solution, we are ready to meet the needs of diverse consumer products companies by offering increased packaging and promotion process visibility across all of their brands."

The PaxPro suite of solutions provides global corporations a set of interlocking capabilities to choreograph their business processes in a flexible, user-friendly, Internet-based solution-as-a-service. The solution also provides an unprecedented level of process control and visibility for management teams. The result of automating these processes has delivered a substantial ROI for customers, while reducing time to market. Current marquis customers leverage the PaxPro solution to implement the features ranging from simple 'Packaging Requests' to complex product launches using a Stage Gate process and sophisticated packaging specification management tools. 

PaxPro solutions integrate with ERP systems such as SAP, bridging the gap between a customer's core transaction systems and new business processes, seamlessly. 

PaxPro Solutions include:

  • Artwork & Labeling Management -- optimizing time-to-market
  • Packaging Specifications -- managing Bills of Materials (BOMs)
  • Marketing Materials Management -- including collateral and POS, as well as campaign management
  • New Product Development/Introduction -- from concept to execution

For more info on PaxPro Brand Management Solutions, please write to or visit us at

About Persistent Systems
Established in 1990, Persistent Systems (BSE: PERSISTENT) (NSE: PERSISTENT) is recognized as an award-winning technology company specializing in software product development services. With 4,600+ employees, innovative business models, and reusable assets and frameworks, Persistent helps its customers increase revenues and margins, and enhance brand value. Persistent Systems has delivered over 3,000 software product releases in their last five years and has 297+ customers. It has developed proven processes for the entire product lifecycle which reduce time-to-market while delivering consistent quality and customer satisfaction -- as evidenced by customer partnerships that span many years. For more information, please visit:

Contact Information

  • Persistent Media Contact
    Sarah Tonzi
    B3 Communications
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    Gita Rao-Prasad
    Persistent Systems, Inc.
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