SOURCE: Persistent Systems

Persistent Systems

January 26, 2010 10:27 ET

Persistent's PaxPro Packaging Solution Honored With Consumer Goods Technology Readers' Choice Survey Award

Wins the Award for the Fourth Successive Year in New Product Development and Introduction Space

SAN JOSE, CA--(Marketwire - January 26, 2010) - Persistent Systems, a software product development services company, announced today that their PaxPro Brand and Packaging Solution has won the 'Consumer Goods Technology Readers' Choice Survey award. PaxPro addresses the needs in labeling and artwork management, packaging specifications management, promotions, collateral and point of sale management, as well as new product development. PaxPro, earlier a part of Paxonix Inc., had won this award for three consecutive years in the past. Consumer Goods Technology (CGT) magazine, an authority on information technology for the consumer packaged goods industry, ranked PaxPro amongst the Top 10 providers in the category of 'New Product Development and Introduction.'

CGT magazine's annual Readers' Choice Survey, now in its tenth year, draws feedback from more than 150 consumer goods IT and business executives to identify the most valued and often used top ten solutions and service providers across various categories such as: Supply Chain Planning, Supply Chain Execution, CRM, Trade Promotion Management, ERP, New Product Development and Introduction, BI, Demand Data Analytics, Consulting and Outsourcing.

"It is a matter of great pride for PaxPro to be recognized as a winner in the New Product Development space and we would like to thank the readers of Consumer Goods Technology magazine for this honor," said Sudhir Kulkarni, general manager for the PaxPro Solutions division at Persistent Systems. "By accelerating branding and packaging processes across the entire enterprise, PaxPro, with its unique web-based, hosted solution, offers huge time-to-market gains. The PaxPro Solution also enhances a consumer goods company's ability to compete by successfully bringing new products to market faster."

PaxPro offers a robust, scalable, web-based Software-as-a-Service solution built to accelerate innovation and ensure brand equity through consistent brand imaging and packaging. Persistent's PaxPro is a secure, policy-based solution for the review and approval of all media content within complex packaging and branding workflows. PaxPro drives business success by accelerating time to market, while improving quality and reducing rework in brand marketing and packaging processes.

PaxPro is an easy to use and customizable digital workflow solution that includes digital asset management, collaboration and annotation, routing and approval, sophisticated proofing, project management, packaging specification management and automatic artwork generation modules.

Consumer product and pharmaceutical companies have implemented the PaxPro Solution for their Labeling & Artwork Management, Packaging Specifications, Promotions, Collateral and Point of Sale Management, and New Product Development needs.

About the Readers' Choice 2010 Survey:

This benchmark issue draws on feedback from 165 consumer goods executives to rank service and solution providers in the following categories: Supply Chain Execution, Supply Chain Planning, CRM, TPM, ERP, New Product Development and Introduction, Business Intelligence, Demand Data Analytics, Consulting and Outsourcing. Results will be spotlighted in the January 2010 edition of CGT magazine in print and online.

About Consumer Goods Technology:

CGT (Consumer Goods Technology) magazine is the leading resource for consumer goods executives looking to improve business performance. Delivering content in print, online, and face-to-face, CGT reaches an audience of more than 54,000 consumer goods executives ranging from managers and directors to the VPs and CIOs. CGT also covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics and Footwear. For more information on CGT, visit

About Persistent Systems:

Established in 1990, Persistent Systems is recognized as an award-winning technology company specializing in software product development services. Persistent currently conducts business at various locations in India including in Pune, Nagpur, Hyderabad and Goa and overseas in Canada, Japan, Germany, The Netherlands and UK. The Company also has business presence through its subsidiaries in US and Singapore. With 4,400+ employees as of November 30, 2009, innovative business models, and reusable assets and frameworks, Persistent helps its customers increase revenues and margins, and enhance brand value. It has developed proven processes for the entire product lifecycle and has contributed to over 3,000+ software product releases in their last five years and has 297+ customers as of Fiscal 2009. For more information about Persistent's PaxPro packaging solution, please visit our web site at

Contact Information

  • Persistent Media Contact
    Sarah Tonzi
    B3 Communications
    001 - 585-905-1806
    Email Contact

    Gita Rao-Prasad
    Persistent Systems, Inc.
    001 - 408-689-2471
    Email Contact