SOURCE: Pet Ecology Brands, Inc.

October 15, 2007 08:00 ET

Pet Ecology Brands Announces the Completion of the Financing With Tricon Holdings, LLC and Texas Atlantic Capital Partners

DALLAS, TX--(Marketwire - October 15, 2007) - Pet Ecology Brands, Inc. (PINKSHEETS: PECD) announces today the company has received $650,000 from Tricon Holdings, LLC and Texas Atlantic Capital Partners in completion of a stock purchase agreement that in total provided new financing to PECD amounting to $1,350,000.

Mr. Ralph Steckel, President and CEO, said, "We could not be more thrilled with this accomplishment, but more importantly we have established working relationships with credible and knowledgeable business people who have added immeasurably to the re-branding of our products and their reintroduction to the market. With the completion of this financing, our financial strength has improved tremendously and our balance sheet is measurably stronger than it has been in the past."

He further stated, "The superlative results that have been achieved in the direct response sales from the television sales initiative that started on October 3, 2007 and the Internet sales program that commenced in September are the work of our new partners and Pet Ecology Direct, LLC (PED) our internet licensee through which all sales are made and on which we are paid a royalty and fulfillment fee. Our 'Perfect Litter Alert' is becoming more and more known, by the day, due to the television and Internet marketing that has been undertaken and financed by Tricon and Texas Atlantic."

Steckel also added, "As a result of the national recognition gained through the television advertising and Internet marketing, we will be known when we approach the retail market and we will soon begin a substantial sales program to food, drug and pet specialty chains. I cannot tell you how excited I am about how well we are now positioned and how positive 2008 are expected to be."

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About Pet Ecology Brands, Inc.

Pet Ecology Brands, Inc. has developed a revolutionary patented cat litter that destroys urine odor, clumps, and is earth-friendly. The litter is ultra-lightweight and convenient to use (3 lbs works like 21 lbs of clay/sand-based products), it is 100% flushable and safe for sewer and septic tank systems. Most importantly, it is completely safe for cats and our environment, and does not contain any sodium bentonite, as used in many competing brands. The design helps to protect the landfills, and yet does everything that clay litters do... and more. It has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual. However, this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health.

Pet Ecology's K-9 Fat Free Dog Treats™ are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free. According to U.S. News & World Report, "the number one health problem for dogs is obesity." Today, dogs are fed fat rich food and treats, and often get significantly less exercise than required to maintain an ideal weight and healthy condition. Overweight dogs are more prone to serious injury, skeletal stress, and the same complications that people experience with significant weight gain via fat rich diets, ranging from heart and lung problems, to skin and kidney diseases, to circulatory and immune system issues. Vit-A-Dog Fat Free Treats (soon to be available) are enriched with vitamins D & E, and will be available in chicken, beef and liver flavors.

Other products anticipated being launched by Pet Ecology Brands, Inc. and include the first fat free cat treat, a low sodium and low fat microwavable gourmet cat dinner; and two cat litter product line extensions to help indicate feline pregnancy and diabetes.

SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts, may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations. As statements regarding future events concern management's estimates of future results of operations, and as these estimates are based on many elements beyond management's control, differences from management's estimates may occur, and such differences may be material.

Contact Information

  • Corporate Contact:
    Ralph Steckel
    Pet Ecology Brands, Inc.
    14822 Venture Dr.
    Dallas, TX 75234
    972-759-8080
    http://www.petecology.com

    Investor Relations Contact:
    Gerald Kieft
    Ryan Audin
    Wall Street Resources, Inc.
    2646 SW Mapp Road, Suite 303
    Palm City, Florida 34990
    772-219-7525
    http://www.wallstreetresources.net