October 03, 2007 08:00 ET

Pet Ecology Brands Announces the Authorization of a 1 for 12 Reverse Stock Split

DALLAS, TX--(Marketwire - October 3, 2007) - Pet Ecology Brands, Inc. (PINKSHEETS: PECB) announces today its Board of Directors have authorized a 1-for-12 reverse stock split.

Mr. Steckel commented, "The reverse split creates the availability of shares under our current authorization to allow us to issue the shares necessary to complete the stock purchase agreement with Tricon Holdings LLC and Texas Atlantic Capital Partners LLC in which PECB will receive $650,000 in cash for an additional 25.5% of our outstanding stock bringing their combined ownership to 51% of PECB. We expect clearance from the NASD shortly in order to complete the process."

Further Mr. Steckel noted, shareholders do not have to take any action with regard to their holdings as "Our transfer agent will make the necessary conversions at the time of shareholders transfer."

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About Pet Ecology Brands, Inc.

Pet Ecology Brands, Inc. has developed a revolutionary patented cat litter that destroys urine odor, clumps, and is earth-friendly. The litter is ultra-lightweight and convenient to use (3 lbs works like 21 lbs of clay/sand-based products), it is 100% flushable and safe for sewer and septic tank systems. Most importantly, it is completely safe for cats and our environment, and does not contain any sodium bentonite, as used in many competing brands. The design helps to protect the landfills, and yet does everything that clay litters do... and more. It has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual. However, this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health.

Pet Ecology's K-9 Fat Free Dog Treats™ are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free. According to U.S. News & World Report, "the number one health problem for dogs is obesity." Today, dogs are fed fat rich food and treats, and often get significantly less exercise than required to maintain an ideal weight and healthy condition. Overweight dogs are more prone to serious injury, skeletal stress, and the same complications that people experience with significant weight gain via fat rich diets, ranging from heart and lung problems, to skin and kidney diseases, to circulatory and immune system issues. Vit-A-Dog Fat Free Treats (soon to be available) are enriched with vitamins D & E, and will be available in chicken, beef and liver flavors.

Other products anticipated being launched by Pet Ecology Brands, Inc. and include the first fat free cat treat, a low sodium and low fat microwavable gourmet cat dinner; and two cat litter product line extensions to help indicate feline pregnancy and diabetes.

SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts, may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations. As statements regarding future events concern management's estimates of future results of operations, and as these estimates are based on many elements beyond management's control, differences from management's estimates may occur, and such differences may be material.