SOURCE: Pet Ecology Brands, Inc.

September 22, 2006 09:00 ET

Pet Ecology Brands Attends Major Pet Industry Events

DALLAS, TX -- (MARKET WIRE) -- September 22, 2006 -- Pet Ecology Brands Inc. (PINKSHEETS: PECB) -- -- today reports continuing activity in major pet industry trade events, executing its strategic plan for maximum industry exposure. The Company's continuing presence at these events has become the core of its 2nd Half 2006 awareness campaign and its ongoing support of its wholesale distribution network in both retail and veterinary channels.

Most recently, the Company attended the Central Veterinary Conference held in Kansas City, MO in late August, where it introduced the newest line extension for Scientific Professional Cat Litter -- an Early Warning System for High Acidity in felines. High acidity in felines can be a precursor to stones in the bladder and cause serious health problems. It also attended the Petco Manager's Meeting, held in Orlando.

During the month of September, the Company attended the PIJAC (Pet Industry Joint Advisory Council) in Ontario, Canada with its new distributor Freedom Pet. Other September events included: The Royal Pet Supplies Show in Orlando, FL, generating sales and awareness among the hundreds of independent pet stores that Royal services in the Southeast; the Loveland Road Show, the SuperZoo in Las Vegas where the Company sold product thru its distributor VSI, and the Pet Fair Asia in Shanghai, China, which is being attended by its Pacific Rim export management company, Tradewinds Global.

October events include the H.H. Backer Christmas show in Rosemont, IL (Chicago), the Petland, Inc. Trade Show in San Antonio, the Central Veterinary Conference West in San Diego, and the Australia Pet Expo held in Brisbane.

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About Pet Ecology Brands Inc.

Pet Ecology Brands, Inc. has developed a revolutionary patented cat litter that destroys urine odor, clumps, and is Earth-friendly. Scientific Professional™ Cat Litter is ultra-lightweight and convenient to use (3lbs works like 21lbs of clay/sand based products); it is 100% flushable and safe for sewer and septic tank systems. It is completely safe for cats and our environment, and does not contain any sodium bentonite, as used in competing brands. The design helps to protect the landfills, and yet does everything that clay litters do... and more. It has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual. However, this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health. Scoop-Lite® provides the same benefits as Scientific Professional Cat Litter without the sickness indicator.

Pet Ecology's K-9 Fat Free Dog Treats™ are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free. According to U.S. News & World Report, "the number one health problem for dogs is obesity." Today, dogs are fed fat rich food and treats, and often get significantly less exercise than required to maintain an ideal weight and healthy condition. Overweight dogs are more prone to serious injury, skeletal stress, and the same complications that people experience with significant weight gain via fat rich diets, ranging from heart and lung problems, to skin and kidney diseases, to circulatory and immune system issues. Vit-A-Dog Fat Free Treats (soon to be available) are enriched with vitamins D & E, and will be available in chicken, beef and liver flavors.

Other products anticipated being launched by Pet Ecology Brands, Inc. in 2006 include the first fat free cat treat, a low sodium and low fat microwavable gourmet cat dinner; and two product line extensions for the Scientific Professional Cat Litter line to help indicate feline pregnancy and diabetes.


Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts, may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations. As statements regarding future events concern management's estimates of future results of operations, and as these estimates are based on many elements beyond management's control, differences from management's estimates may occur, and such differences may be material.

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