SOURCE: Pet Ecology

January 23, 2008 08:00 ET

Pet Ecology Brands Files SB-2

Company to Move to OTC Bulletin Board

DALLAS, TX--(Marketwire - January 23, 2008) - Pet Ecology Brands Inc. (PEB) (PINKSHEETS: PECD), announced today that it has submitted Form SB-2, a registration statement, to the Securities and Exchange Commission thereby beginning the process for PEB to become a 'fully reporting' company which would include a movement of its trading activities to the OTC Electronic Bulletin Board.

Ralph Steckel, PEB's President and CEO, noted, "The move to the Bulletin Board is anticipated upon the completion by the SEC of their review of the SB-2. Trading on the OTC Bulletin Board, a more regulated exchange than the Pinksheets where our stock is now traded, will be a step in the right direction. PEB will be exposed to a range of investors who are precluded from trading in our stock because we are listed on the Pinksheets. The comprehensive reporting that is required of a 'fully reporting' 34 Act company will also mandate that we maintain the highest level of transparency regarding our corporate financial activities for our shareholders and the investing public."

Pet Ecology Brands, Inc. develops and manufactures technologically advanced pet products that address environmental concerns and meet the lifestyle of today's pet marketplace. The company's Perfect Litter is a revolutionary patented cat litter that destroys urine odor, clumps, and is earth-friendly, while its K-9 Fat Free Dog Treats™ are the first fat free treats that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. The Company's Perfect Litter Alert™ won the Best of the Best Award from the SPCA International (Society for the Prevention of Cruelty of Animals).

SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts, may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations. As statements regarding future events concern management's estimates of future results of operations, and as these estimates are based on many elements beyond management's control, differences from management's estimates may occur, and such differences may be material.

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