SOURCE: Pet Ecology Brands, Inc.

August 02, 2006 09:00 ET

Pet Ecology Brands, Inc. Continues to Penetrate the Pet Speciality Market With Initial Orders From Superpetz and Central Pet

Orders Total: 800 Bags of Scientific Cat Litter

DALLAS, TX -- (MARKET WIRE) -- August 2, 2006 -- Pet Ecology Brands Inc. (PINKSHEETS: PECB) -- -- announced today that it has received initial orders from large chain retailers and distributors in the United States in furtherance of its goal to penetrate both the large retailer segment of the pet industry, along with the position it has already established in the smaller retailer segment of the market.

Central Pet - The Company has received its first orders from two of the six Central Pet regional warehouse facilities… Central Pet - NJ and Central Pet - FL. Their opening orders for six pallets of Scientific Professional cat litter w/Sickness Indicator is in support of their client, Superpetz Pet stores. Central Pet is one of the largest national pet supply distributors with six regional warehouse facilities strategically located throughout the United States. The company services 41 of 50 states with more than 40,000 products from 400 pet supply and pet food manufacturers. Pet Ecology is presently in the process of meeting the heads of the other four regions of Central Pet, and is hopeful of expanding the distribution of its products to the entire Central Pet distribution system in the near future.

Superpetz, with headquarters in Hatfield, PA, has agreed to include Scientific Professional Cat Litter w/Sickness Indicator in their cat litter planogram. Superpetz opened their first store in Dayton, Ohio in 1991. Since then they have grown into a 31-store chain that does business in eleven states. The company has stores in Ohio, Indiana, Michigan, Pennsylvania, Maryland, Alabama, Georgia, North Carolina, South Carolina, Tennessee and Alabama, and anticipates further expansion in the near future.

Ralph Steckel, President and CEO, Pet Ecology Brands, stated, "Our goal is to continue to penetrate the pet specialty market, creating a vast array of purchasing channels for the pet loving consumer. We are pleased with the response that we are getting from the large retailer segment of the industry, which can boost our sales and reorders significantly in the near future."

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About Pet Ecology Brands Inc.

Pet Ecology Brands, Inc. has developed a revolutionary patented cat litter that destroys urine odor, clumps, and is earth-friendly. Scientific Professional™ Cat Litter is ultra-lightweight and convenient to use (3lbs works like 21lbs of clay/sand based products); it is 100% flushable and safe for sewer and septic tank systems. It is completely safe for cats and our environment, and does not contain any sodium bentonite, as used in competing brands. The design helps to protect the landfills, and yet does everything that clay litters do... and more. It has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual. However, this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health. Scoop-Lite® provides the same benefits as Scientific Professional Cat Litter without the sickness indicator.

Pet Ecology's K-9 Fat Free Dog Treats™ are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free. According to U.S. News & World Report, "the number one health problem for dogs is obesity." Today, dogs are fed fat rich food and treats, and often get significantly less exercise than required to maintain an ideal weight and healthy condition. Overweight dogs are more prone to serious injury, skeletal stress, and the same complications that people experience with significant weight gain via fat rich diets, ranging from heart and lung problems, to skin and kidney diseases, to circulatory and immune system issues. Vit-A-Dog Fat Free Treats (soon to be available) are enriched with vitamins D & E, and will be available in chicken, beef and liver flavors.

Other products anticipated being launched by Pet Ecology Brands, Inc. in 2006 include the first fat free cat treat, a low sodium and low fat microwavable gourmet cat dinner; and two product line extensions for the Scientific Professional Cat Litter line to help indicate feline pregnancy and diabetes.


Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts, may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations. As statements regarding future events concern management's estimates of future results of operations, and as these estimates are based on many elements beyond management's control, differences from management's estimates may occur, and such differences may be material.

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