SOURCE: Pet Ecology Brands, Inc.

May 30, 2007 13:55 ET

Pet Ecology Brands, Inc. Postpones Shareholders' Meeting to Allow Investors the Time to Adequately Review Proxy Materials

DALLAS, TX--(Marketwire - May 30, 2007) - Pet Ecology Brands, Inc.'s (PINKSHEETS: PECB) -- -- CEO and President, Ralph J. Steckel, announces today the postponement of the Company's annual shareholders' meeting previously scheduled to be held on May 30, 2007 in Dallas.

He cited the underlying reason for the postponement was a delay in sending out proxies to a significant number of shareholders caused by a third-party service provider, which precluded those shareholders from receiving the proxy material within the ten-day notification period that is required by Texas statute. He further stated, "Accordingly we had no choice but to postpone the meeting to a new date of June 20, 2007." He stated, "We had two very important items to vote on and needed to assure that our shareholder base had ample time to digest the content of proxy."

Mr. Steckel was asked to comment on one of the agenda items, the implementation of a planned 20:1 reverse split of the Company's stock. He said, "If approved by the shareholders, the Board of Directors of the Company intends to implement the reverse split only when Pet Ecology has received new funding and begun implementation of its new operational plan, which is based on robust sales initiatives to the internet home delivery market as well as food and drug chains. We are very sensitive to any potential adverse impact on the market value of our stock and are taking this approach with that in mind."

Mr. Steckel went on to say, "We expect through the approval of all agenda items to be able to receive new investment funds in the amount of $2,500,000 which will be used to implement our plans." He noted that an expanded description of the source and terms of the funding is included in the proxy material being sent to shareholders.

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About Pet Ecology Brands, Inc.

Pet Ecology Brands, Inc. has developed a revolutionary patented cat litter that destroys urine odor, clumps, and is earth-friendly. Scientific Professional™ Cat Litter is ultra-lightweight and convenient to use (3lbs works like 21lbs of clay/sand-based products); it is 100% flushable and safe for sewer and septic tank systems. It is completely safe for cats and our environment, and does not contain any sodium bentonite, as used in competing brands. The design helps to protect the landfills, and yet does everything that clay litters do... and more. It has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual. However, this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health. Scoop-Lite® provides the same benefits as Scientific Professional Cat Litter without the sickness indicator.

Pet Ecology's K-9 Fat Free Dog Treats™ are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free. According to U.S. News & World Report, "the number one health problem for dogs is obesity." Today, dogs are fed fat-rich food and treats, and often get significantly less exercise than required to maintain an ideal weight and healthy condition. Overweight dogs are more prone to serious injury, skeletal stress, and the same complications that people experience with significant weight gain via fat-rich diets, ranging from heart and lung problems, to skin and kidney diseases, to circulatory and immune system issues. K-9 Fat Free Treats are available in chicken, beef and liver flavors.


Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts, may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations. As statements regarding future events concern management's estimates of future results of operations, and as these estimates are based on many elements beyond management's control, differences from management's estimates may occur, and such differences may be material.

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