SOURCE: Pet Ecology

January 15, 2008 08:00 ET

Pet Ecology Names Mark Ford Sales Manager

DALLAS, TX--(Marketwire - January 15, 2008) - Pet Ecology Brands, Inc. (PINKSHEETS: PECD) announced today the hiring of Mr. Mark Ford, former North American Sales Manager for M&M Mars Pet Division, as Sales Manager. Mark will manage all sales efforts for the "Perfect Cat Litter" brand, currently on television, and manage the Fat Free Doggie Treat business in retail accounts.

Ralph J. Steckel, CEO/President, stated, "This is the missing link in our infra-structure to build our business in the Retail segment. Our Television and Internet 'Home Delivery Program' is progressing very well and is growing beyond our expectations. These two business models work in tandem to open opportunities on all sales levels for the 'Perfect Cat Litter' brand, as well as our 'Fat Free Doggie Treat' business. We are pleased to have Mark to focus on these already successful initiatives." Steckel added, "We expect 2008 to be a milestone year for our products and want to report our progress in a fully transparent venue."

Pet Ecology Brands, Inc. develops and manufactures technologically advanced pet products that address environmental concerns and meet the lifestyle of today's pet marketplace. The company's Perfect Litter is a revolutionary patented cat litter that destroys urine odor, clumps, and is earth-friendly, while its K-9 Fat Free Dog Treats™ are the first fat free treats that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat.

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Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts, may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations. As statements regarding future events concern management's estimates of future results of operations, and as these estimates are based on many elements beyond management's control, differences from management's estimates may occur, and such differences may be material.

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