SOURCE: Pet Ecology Brands, Inc.

October 12, 2006 09:10 ET

Pet Ecology Receives Orders From Doctors Foster and Smith and KV Vet Supply Catalog Distributors

DALLAS, TX -- (MARKET WIRE) -- October 12, 2006 -- Pet Ecology Brands, Inc. (PINKSHEETS: PECB) -- -- Pet Ecology Brands is today announcing its first order for Scientific Professional Cat Litter with Early Warning System for FLUTD from Doctors Foster and Smith, the largest Internet and catalog pet product retailer in the U.S. Doctors Foster and Smith mails 30 Million catalogs to customers each year. It is ranked number 80 in the Internet Retail Directory's Top 500 and has annual revenues of over $200 Million. As the largest national catalog and Internet pet product retailer, Doctors Foster and Smith provides consumers with product options for every pet category imaginable, as well as providing pet care education. Founded in 1983 by 3 veterinarians, Doctors Foster and Smith has become the number one online retailer of pet products to consumers and expects double-digit growth in 2006. Pet Ecology's Scientific Professional Cat Litter with Early Warning Indicator for FLUTD will be featured in the Doctors Foster and Smith catalog beginning in January 2007.

The Company is also very pleased to announce its first order from KV Vet Supply, a Nebraska based online retailer of pet products. KV is featured on and offers an array of pet and large animal products.

Pet Ecology's sales to these two companies, marks the achievement of one of its last remaining marketing goals for 2007, which was to expose its products to consumers and veterinarians, through catalog distribution, as well as through the Internet, by leaders in both categories. This achievement coupled with its relationship with 18 distributors of pet products to retailers throughout the United States and internationally, gives its distribution the size of major manufacturers of pet products that are substantially larger than Pet Ecology. As the Company has now achieved its distribution goals for 2007, it will now focus its resources on customer awareness and education in order to maximize its market penetration.

Ralph Steckle, CEO of Pet Ecology Brands, Inc. in describing this achievement stated: "We now believe we have achieved the goals that we established for 2006 of arranging distribution of our products throughout the United States, so that any pet owner may now find our products in retailers and vets in their local markets, as well as online and in catalogs. The Company will now pursue a customer awareness strategy for the rest of the year, including in store demonstrations of our products and various forms of media, to educate the consuming public why we believe our products are a quantum leap in quality and convenience for all pet owners. We will be announcing in the near future all aspects of this consumer awareness campaign, which will be as unique as our products."

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About Pet Ecology Brands, Inc.

Pet Ecology Brands, Inc. has developed a revolutionary patented cat litter that destroys urine odor, clumps, and is earth-friendly. Scientific Professional™ Cat Litter is ultra-lightweight and convenient to use (3lbs works like 21lbs of clay/sand based products); it is 100% flushable and safe for sewer and septic tank systems. It is completely safe for cats and our environment, and does not contain any sodium bentonite, as used in competing brands. The design helps to protect the landfills, and yet does everything that clay litters do... and more. It has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual. However, this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health. Scoop-Lite® provides the same benefits as Scientific Professional Cat Litter without the sickness indicator.

Pet Ecology's K-9 Fat Free Dog Treats™ are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free. According to U.S. News & World Report, "the number one health problem for dogs is obesity." Today, dogs are fed fat rich food and treats, and often get significantly less exercise than required to maintain an ideal weight and healthy condition. Overweight dogs are more prone to serious injury, skeletal stress, and the same complications that people experience with significant weight gain via fat rich diets, ranging from heart and lung problems, to skin and kidney diseases, to circulatory and immune system issues.

Other products anticipated being launched by Pet Ecology Brands, Inc. in 2006 include two product line extensions for the Scientific Professional Cat Litter line to help indicate feline pregnancy and diabetes.


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