SOURCE: PetSmart Charities

PetSmart Charities

August 17, 2010 16:58 ET

PetSmart Charities® St. Catharines Community Adoption Event Kicks Off With Goal of Saving 80 Lives

PHOENIX, AZ--(Marketwire - August 17, 2010) -  PetSmart Charities is holding a community adoption event in St. Catharines aimed at helping more than 80 pets find lifelong, loving homes. Proudly sponsored by Purina® Pro Plan® and Maxx Scoop®, this event will bring awareness to the many pets who are available for adoption in the local community.

The St. Catharines community adoption event is part of 17 events planned across the U.S. and Canada during 2010 and part of the largest-ever adoption push in PetSmart Charities' history. 

The adoption event is scheduled for August 25-29th at the PetSmart® store located at 40 YMCA Dr. Adoption times are 10 a.m. to 7 p.m. Wednesday through Saturday and 10 a.m. to 3 p.m. on Sunday. Niagara Falls Humane Society is the lead agency handling adoptions in the St. Catharines store. Each adopter will receive coupons, courtesy of Purina Pro Plan and Maxx Scoop.

"There are so many amazing pets in shelters and with rescue groups who are waiting for loving homes," said Susana Della Maddalena, vice president of PetSmart Charities of Canada, Inc. "PetSmart Charities knows that sometimes these pets need a little more exposure to find the families they're looking for, and we hope that the St. Catharines community adoption event goes a long way toward giving them the chances they deserve."

PetSmart Charities strives to bring attention to the availability of pets at shelters and with rescue groups and the benefits of pet adoption. More than 2,000 animal-welfare partners are able to utilize the PetSmart Charities adoption centers, which are located in all 1,160 PetSmart® stores throughout the U.S. and Canada. Last year, PetSmart Charities celebrated the 100,000th adoption from a PetSmart Charities adoption center in Canada. For every minute that the adoption centers are open, one pet's life is saved.

"We encourage Ontario residents who are looking for a new pet to consider adoption," continued Della Maddalena. "When you open your heart to a pet who is looking for a home, you save a life and enrich your own. Community adoption events, such as the event in St. Catharines, will give even more pets the opportunity to find their lifelong, loving homes."

"We are very proud to be supporting this important program that finds forever homes for deserving pets," said Mary Siemiesz, Nestlé Purina Canada's director of product Strategy and Consumer Communications. "At Purina, we understand that welcoming a new pet into your life is a big responsibility. We want to help make happy homecomings a little easier -- so that pets and people can focus on what's important, and establish a bond for life."

About PetSmart Charities of Canada
PetSmart Charities of Canada, Inc., (PCCI) is a registered charity that creates and supports programs that save the lives of homeless pets, raise awareness of companion animal-welfare issues and promote healthy relationships between people and pets. Since 1999, PCCI has granted more than $2.1 million to animal-welfare agencies and, through its in-store pet adoption program, has helped save the lives of more than 100,000 pets.

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