SOURCE: PetSmart

November 27, 2007 11:00 ET

PetSmart® Experts Speak: 2007's Top Holiday Gifts for Pets Revealed

PHOENIX, AZ--(Marketwire - November 27, 2007) - After reviewing countless trends, themes and styles, PetSmart's (NASDAQ: PETM) compilation of top holiday gifts for pets is complete and is nothing short of over-indulgent, fancy, whimsical, and, at times, even aromatic (when it comes to bedding, anyway).

"This season," says Dog Fashion Expert Rashell Cooper, "we focused on finding the right fabrics, colors and textures to live up to the theme of over-indulgence." To that end, Cooper recommends pampering the dog in your life with sweaters and coats featuring faux fur, tweeds and animal prints. "Fashion also meets function," she adds, "in the form of quilted reflective jackets and reversible vests."

Like their canine counterparts, says Cat Expert Heather Tobey Anderson, felines are finally enjoying more and more gift-list options, like holiday hats, a Santa cape and fancy collars. "For any cat parents that may have felt left out during the holidays -- this is no longer the case," she says. "Dogs are rolling over to share the spotlight with the cats."

Then there's the loofah -- better known as "Bo-Bo." According to Dog Toy Expert Jim Smith, "Pet parents are increasingly eager to add the latest 'Bo-Bo' to their collections. In addition to our traditional assortment, we unveiled Mrs. Claus and even a 'Bo-Bo' for cats." But you don't need to take Smith's word for it to know the long, plush toys are well sought after or why. "Just check out any of the YouTube videos that feature pets with their 'Bo-Bos' and you'll get it," he says.

No one, and that goes double for Small Animal Merchandising Expert Sandy Hobson, wants to see small pets left out in the cold. That's why she suggests the Habitrail habitat and scented bedding (yes, really -- scented bedding for small pets) as gift options, especially for tweens looking to give their gerbils or hamsters a more colorful, contemporary look or pleasant scent.

Sometimes the basics just can't be beat, at least from the dog's perspective, that's why rawhide, bones and chews are always at the top of the list. "We may wrap them up in bows or make them look like candy canes," says PetSmart Dog Chew Expert Tim Cogil, "but as far as dogs are concerned, they're just great to chew."

Savory earth tones of browns, burgundies and greens complete the home décor look of dog-bed gift sets (with matching blanket and plush toy), while stockings, stocking stuffers and stocking holders -- for both dogs and cats -- round out PetSmart's Top Holiday Gift Ideas for Pets, 2007.

For more information or to talk with a PetSmart Expert, call the PetSmart 24-Hour Media Line at 623-587-2177.

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company operates more than 993 pet stores in the United States and Canada, a growing number of in-store PetSmart PetsHotel® cat and dog boarding facilities, and is a leading online provider of pet supplies and pet care information ( PetSmart provides a broad range of competitively priced pet food and pet products; and offers complete pet training, pet grooming, pet boarding, doggie day camp and pet adoption services. Since 1994, PetSmart Charities, Inc., an independent 501(c)(3) non-profit animal welfare organization, has donated more than $52 million to animal welfare programs and, through its in-store pet adoption programs, has saved the lives of more than 3 million pets.

Contact Information

    Jennifer Ericsson or Michelle Friedman
    PetSmart 24-Hour Media Line