Pfizer Canada Inc.

Pfizer Canada Inc.

October 29, 2009 09:00 ET

Pfizer's Message to Canada: Breathe

Uplifting online film reminds Canada to breathe in life

KIRKLAND, QUEBEC--(Marketwire - Oct. 29, 2009) -

Editors Note: A video and photo are included with this press release.

Pfizer Canada is encouraging Canadians to celebrate every breath with a soaring new online film entitled simply: Breathe.

Now playing online at morethanmedication.ca, the short film shares a sweeping symphony of human experiences - from the everyday to life-altering. All punctuated by a single breath.

The made-in-Canada film features a mix of intimate, lighthearted and intense scenes, including: a woman appreciating fresh cut flowers; an excited child blowing out birthday candles; a teen cannonballing into a swimming pool... and a firefighter struggling to inhale, surrounded by a blaze of smoke and flame. The film builds to a surprising and moving conclusion.

At the close of the film, a narrator says the following words as they appear on-screen: To be truly healthy, sometimes we all need to take a breath. Pfizer believes that to be truly healthy, it takes more than medication. Visit morethanmedication.ca.

Sometimes we all need to take a breath

"Pfizer Canada recognizes that to be truly healthy, it takes more than medication. It also takes appreciation and celebration for how powerful small things like a single breath can be," says Ghislain Boudreau, Vice-President of Public Affairs and Stakeholder Relations at Pfizer Canada.

"Breathe is a reminder to slow down and appreciate the moment," explains Boudreau. "Stress and feeling overwhelmed are one of the most common things Canadians tell us they battle on a daily basis. We hope that Breathe inspires Canadians to visit morethanmedication.ca to learn more about what they can do to manage stress and feel well."

As with all Pfizer Canada More than Medication initiatives, Breathe never mentions medications or products. The online film closes with an invitation to visit morethanmedication.ca, where you will find deep breathing exercises and much more. Morethanmedication.ca is Pfizer's made-in-Canada health resource that's devoted to helping Canadians live healthier lives by providing comprehensive, non-medicinal health and wellness information.

In addition to a variety of wellness tools, visitors can explore six health areas that include: Eat Better, Manage Stress, Strengthen your Mind and Body, Relate Better, Be in Charge of your Own Health Care and Be Brave.

Breathe was created by Pfizer Canada in collaboration with advertising agency partner zig and interactive agency partner Klick. Media agency partner Mediacom Canada is managing the national advertising buy.

About Pfizer Canada

Pfizer Canada Inc. is the Canadian operation of Pfizer Inc., the world's leading biopharmaceutical company. The company is one of the largest contributors to health research in Canada. Our diversified health care portfolio includes human and animal biologic and small molecule medicines and vaccines, as well as nutritional products and many of the world's best-known consumer products.

Every day, Pfizer Canada employees work to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. We apply science and our global resources to improve the health and well-being of Canadians at every stage of life. Our commitment is reflected in everything Pfizer does, from our disease awareness initiatives to our community partnerships, to our belief that it takes more than medication to be truly healthy. To learn more about Pfizer's More than Medication philosophy and programs, visit morethanmedication.ca. To learn more about Pfizer Canada, visit pfizer.ca.

To view the video associated with this release, please visit the following link: www.youtube.com/watch?v=AXGMlDwtP_Q

To view the photo associated with this release, please visit the following link: http://www.marketwire.com/library/20091028-Pfizer800.jpg

Contact Information

  • To book interviews and for more information:
    Strategic Objectives
    Catherine Heroux
    416 366-7735 or Toll free: 1-866-366-7733
    or
    Strategic Objectives
    Adam Sanders
    416 366-7735 or Toll free: 1-866-366-7733
    or
    Strategic Objectives
    Deb Quinn
    416 366-7735 or Toll free: 1-866-366-7733
    dquinn@strategicobjectives.com
    or
    Pfizer Canada
    Julie-Catherine Racine
    514 693-4602
    julie-catherine.racine@pfizer.com