SOURCE: Augme Technologies, Inc.

Augme Technologies, Inc.

August 18, 2010 08:28 ET

Phillip Rapp Joins Augme Technologies, Inc. as Chief Operating Officer

Mr. Rapp Brings Over Twenty Years of Experience in Building High Volume Transactional-Related Technology Platforms to Deliver Large Revenue Streams

NEW YORK, NY--(Marketwire - August 18, 2010) -  Augme Technologies, Inc. (OTCBB: AUGT) a leading developer and provider of patented and innovative smart mobile marketing technologies, today announced that it has appointed Phillip Rapp as its chief operating officer, effective immediately.

Mr. Rapp (66) has an extensive career as a senior executive with a number of companies in the financial services and investment industry. From July 2009 to August 2010, he served as Chief Operating Officer of NextLife. Previously, he was a business consultant from October 2007 to October 2009. Mr. Rapp was a Managing Director responsible for Sales and Marketing for the Institutional Execution Group (IEG) of Labranche & Co., then the New York Stock Exchange's largest specialist firm, from May 2002 until September 2007. Prior thereto (April 1993 to March 2002), he was employed by Knight Securities, where he led a successful effort to build the broker-dealer sales desk into the largest within the NASDAQ market system and now one of the largest in the world. Mr. Rapp began his career in the financial services industry in broker-dealer sales at D.E. Shaw, a multi-billion dollar asset management company. He also has extensive experience developing real estate and computer-related technologies.

"We are delighted that Phil Rapp has agreed to join Augme as the Company's chief operating officer," stated Paul Arena, chief executive officer of Augme Technologies, Inc. "Phil has built highly sophisticated technology platforms that are scalable, and we believe he is capable of managing the processes that Augme will require to handle the revenue growth that we anticipate as our mobile marketing solutions are adopted by a growing number of national and regional brand-name companies. Phil's background as the former chief operating officer for NextLife, a consumer products licensing company with Fortune 1000 relationships, along with his extensive business and technology expertise in high volume financial markets, should contribute greatly to the execution of Augme's growth strategy and the expansion in our revenue base."

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) is the technology and services leader in interactive media marketing platforms that enable marketers and agencies to seamlessly integrate brands, promotions, video and other digital content through the power of the Internet and mobile communications. Augme's intuitive new media marketing platforms allow companies to quickly create, deploy and measure rich-media, interactive marketing campaigns across all networks and devices. Campaigns built on Augme marketing platforms strengthen customer loyalty by delivering personalized brand experiences to customers where they work, play and live. By leveraging the power of its AD LIFE™ mobile marketing solution with complementary services such as video content delivery (AD BOOM™) and ad network provisioning (AD SERVE™), Augme connects brands and content to consumers in a network of mobile and multimedia experiences that enables companies and their marketing agencies to build sales and monetize brand interactions. Augme is headquartered in New York City. For more information, visit

Augme Technologies, Inc.™, Augme™, AD LIFE™, AD BOOM™, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K and other reports filed with the SEC. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

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