SOURCE: Off Madison Ave

October 02, 2007 03:00 ET

Phoenix Advertising Agency, Off Madison Ave, Creates Customizable E-Commerce Platform

Full-Service Marketing Firm Launches New Web Site for Made In Napa Valley

PHOENIX, AZ--(Marketwire - October 2, 2007) - Off Madison Ave, a full-service collaborative marketing communications firm, today announced it has created a new e-commerce platform with the launch of a new Web site for its client, Made In Napa Valley, a division of Tulocay & Co., a gourmet foods manufacturer based in Napa, California.

The Web site, developed by Mighty Interactive, the firm's Internet marketing division, is a complete redesign that provides enhanced e-commerce solutions and design capabilities for Made In Napa Valley. It represents the inaugural project executed with the Phoenix marketing firm's new "Mighty Commerce" system developed with Ruby on Rails,™ the open-source programming framework. The e-commerce engine enhances the online buying experience by quickly processing credit card transactions through Chase Bank® and integrating FedEx® for real-time shipping quotes and label generation, streamlining the order fulfillment process. The site includes a content management system (CMS) for product and category administration, events and news calendars and a retail store locator. There also is an automated system that allows users to submit their favorite recipes and questions that staff can answer and display on the site.

"The process our interactive division undertook to create this dynamic customer-friendly Web site for Made In Napa Valley signifies a whole new approach to improving the way in which online purchases are completed," said David Anderson, president and managing partner of Off Madison Ave. "We are already anticipating using this new platform as the foundation for building a variety of other client Web projects because of its versatility in expediting user transactions and expanding content options."

As a result of all the added functionalities provided by the firm's use of the Ruby on Rails application, Made In Napa Valley is now able to create and update content on its own, using an efficient "what you see is what you get" editor component. Additionally, the software allows its staff to create new e-mails in the system and use ExactTarget® for efficient distribution to its customer databases.

"Building the Made In Napa Valley site using Ruby on Rails made the process and end product much more efficient, as it automates database procedures and makes intelligent assumptions about how an application is going to work," said Jason Baer, senior director of interactive services at Off Madison Ave. "It decreases our turnaround time for projects and allows developers to adapt to changing needs or issues immediately."

Off Madison Ave created a special section on the Mighty Interactive Web site for open source code sharing of its Ruby on Rails features used on the Made In Napa Valley site, allowing other companies to use the components to customize their in-house e-commerce engines. The firm's other prominent interactive clients include Arizona State University, Nike, APS, Bedmart, Cruise America, DMB and Sky Harbor Airport.

About Off Madison Ave

Off Madison Ave, a collaborative marketing communications firm located in Phoenix, redefines what it means to be an agency, not just on paper, but through delivering integrated, results-focused strategies. As a full-service advertising agency in Phoenix, Off Madison Ave develops comprehensive communications strategies that raise clients' brand awareness and revenue. Named one of the "Best Places to Work" in 2006 by the Business Journal of Phoenix, Off Madison Ave specializes in marketing and business consulting in the areas of new media, strategic planning, interactive, public relations, advertising, research and media.

In 2005, Off Madison Ave acquired Internet marketing firm Mighty Interactive to provide its clients with industry-leading interactive marketing services. The agency continues to earn the ranking of No. 1 public relations and Internet marketing firm in the Valley, and one of the top two advertising firms, by Arizona Business Magazine. Off Madison Ave is an active partner of the Worldcom Public Relations Group, the world's largest consortium of independently owned public relations counseling firms. A sampling of current clients include: Nike, DMB Associates, Inc., APS/Pinnacle West Corporation, Cruise America, Farnam Pet Products, and many more. Visit Off Madison Ave for more information.

Contact Information