SOURCE: Metaswitch Networks

Metaswitch Networks

December 15, 2009 09:00 ET

Phone Power Energizes Broadband Voice Revolution

ALAMEDA, CA--(Marketwire - December 15, 2009) - In the highly competitive market of telephone services, thriving companies are building on two fundamental tenets for success: broadband and innovation. Phone Power, a fast-growing Los Angeles-based VoIP provider, is using both in partnership with Metaswitch Networks to plug into a high-growth opportunity that delivers more voice features, to more subscribers, for less.

The secret sauce inside Phone Power's marketing success is an all-IP network infrastructure that delivers aggressively priced service bundles with a wide range of advanced features included at no additional charge. Compared to a traditional telephone company model, the Phone Power offer is hard to beat: With a two-year contract, consumers pay as little as $14.95 per month. Businesses can choose from a range of competitively priced offers, including hosted services. In addition, a recent deal inked with Best Buy to offer the Phone Power residential package in all its stores nationwide has broadened Phone Power's reach.

The model has worked well to both attract and retain increasingly demanding and cost-conscious customers. "Today's customers have high expectations when it comes to features, especially things like call routing," said Jim Murphy, president of Phone Power. "Call forwarding is not enough. Today's consumers expect sophisticated find-me, follow-me features that they manage themselves on the web. More than thirty percent of our new customers come from referrals, and referrals are only made by people who love your service, your features and your price."

Founded in 2005, Phone Power has built a substantial base of VoIP subscribers through organic growth and acquisitions. To accommodate the company's needs for a scalable solution that can handle the addition of 100,000 subscribers, Phone Power works with Metaswitch Networks to build their all-IP core service infrastructure. "We selected Metaswitch's MetaSphere solution for our killer service bundles because it provides the most comprehensive range of innovative voice features compared to any other vendor we evaluated," highlighted Murphy.

As Phone Power grows, so the network grows. And while subscribers love the low cost and highly featured phone service, Phone Power keeps customer churn well below the industry norm by providing great support and equipment reliability.

About Phone Power

Phone Power is a next-generation telecommunications company, headquartered in Los Angeles, California. A privately-owned company founded in 2005, they provide telecommunications service to the continental US, and Canada. All customer service is based in the USA. Phone Power customers range from single-line residential service all the way to corporate call centers. For more information about Phone Power, visit

About Metaswitch Networks

Metaswitch Networks is a leading provider of carrier systems and software solutions that are powering the migration of communications networks to open, packet-based architectures. Hundreds of network operators worldwide depend on its Carrier Systems Division for reliable, scalable session control, media gateway and application/feature server solutions to enable compelling revenue-generating services. Its Network Protocols Division develops high performance, portable software components that are integrated into the products of the world's leading communications equipment manufacturers. For more information, please visit

Copyright © 2009 Metaswitch Networks. "Metaswitch" is a registered trademark. Brands and products referenced herein are the trademarks or registered trademarks of their respective holders.

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