SOURCE: Restaurant Sciences

Restaurant Sciences

November 12, 2013 10:04 ET

Pinot Noir Overtakes Merlot in Restaurant Science's 2013 Wine-By-the-Glass Study

Chardonnay and Cabernet Sauvignon Continue Dominance Across All On-Premise Segments

NEWTON, MA--(Marketwired - Nov 12, 2013) -  Restaurant Sciences LLC, an independent firm that closely tracks food and beverage product sales throughout the foodservice industry in North America, today released its annual Wine-By-the-Glass Price Study, revealing several shifts in wine-by-the-glass popularity in the first three quarters of 2013. For the first time, Pinot Noir surpassed Merlot in wine-by-the-glass sales. While on-premise patrons preferred Chardonnay for white and Cabernet Sauvignon for red, blended wines increased market share for both whites and reds. 

"Pinot Noir wine-by-the-glass sales continued to soar," said Chuck Ellis, president and CEO of Restaurant Sciences LLC.  "We also saw blended reds make a strong showing and Muscato crack the top five wines-by-the-glass compared to 2012 preferences. American diners cooled to Red Zinfandel, as they are increasingly selecting blended reds and Malbecs by the glass."

Following is a chart of the most popular wine-by-the-glass varietals, along with average pricing for family dining, casual dining, upscale casual dining, fine dining, bar nightclub and hotel bar:

       
Red Varietals --- Across All Orgs ---   ---Average Price per Glass---
  Share of Red   2012 Rank   Family Dining   Casual Dining   Upscale Casual   Fine Dining   Bar/
Nightclub
  Hotel Bar
Cabernet Sauvignon 31.6%   1   $6.40   $7.75   $11.65   $13.15   $6.01   $10.41
Pinot Noir 19.9%   3   $8.55   $9.33   $11.91   $13.31   $7.57   $10.45
Merlot 15.3%   2   $6.19   $6.57   $10.95   $12.29   $5.15   $7.20
Blend, Red 8.8%   6   $7.97   $7.90   $11.29   $13.14   $7.26   $5.91
Malbec 8.6%   5   $7.84   $8.30   $9.54   $11.51   $7.71   $12.56
Zinfandel 3.0%   4   $7.64   $8.91   $9.97   $12.11   $7.60   $13.14
Sangiovese 2.9%   8   $7.68   $8.16   $9.59   $12.25   $7.03   NA
Tempranillo 1.5%   10   $9.24   $7.02   $10.27   $11.83   $7.71   $12.92
All Other Reds 8.3%   9                        
                               
                               
                               
White Varietals --- Across All Orgs ---   ---Average Price per Glass---
  Share of White   2012 Rank   Family Dining   Casual Dining   Upscale Casual   Fine Dining   Bar/
Nightclub
  Hotel Bar
Chardonnay 44.8%   1   $6.28   $7.46   $10.09   $11.00   $5.51   $9.07
Pinot Grigio 23.2%   2   $6.81   $6.84   $9.24   $9.81   $5.58   $7.02
Sauvignon Blanc 15.5%   3   $8.21   $8.26   $10.16   $10.88   $7.18   $10.92
Riesling 7.1%   4   $7.15   $7.55   $9.82   $10.10   $6.25   $10.72
Blend, White 1.8%   6   $7.52   $6.75   $9.35   $11.46   $6.50   $7.46
Pinot Gris 1.8%   5   $8.20   $8.55   $10.83   $10.20   $6.83   $12.12
Muscato 1.8%   10   $5.49   $6.41   $9.19   $9.72   $5.35   $7.54
Chenin Blanc 1.1%   8   $7.37   $8.53   $8.56   $12.88   $7.64   $13.75
All Other Whites 2.9%   9                        
                               

Americans were willing to pay a hefty price for wine when they go out with average wine-by-the glass prices ranging from $5.49 for Muscato at family dining establishments to $13.75 a glass for Chenin Blanc at hotel bars. Restaurant Sciences analyzed 30 million guest checks from January 2013 through October 2013 at all full service restaurant segments, bars, nightclubs and hotel bars.

About Restaurant Sciences

Restaurant Sciences is the premier provider of syndicated data and insights on food and beverage consumption in restaurants, bars, nightclubs and other foodservice establishments. The company delivers market share, market basket, competitive analysis, pricing, promotional, trend, segmentation and custom analytics to food and beverage manufacturers and distributors, as well as to restaurant companies. Restaurant Sciences transforms nearly $1.5 billion per month in guest check-level sales information into detailed data and insights across all segments of the foodservice landscape in the United States and Canada. Insights are delivered online through their business intelligence tool or through custom analytics.

Contact Information

  • Contact:
    Marianne Sabella Dempsey
    CPRM
    508-435-2020