Pioneering Technology Corp.
TSX VENTURE : PIO

Pioneering Technology Corp.
Weber-Stephen Products Co.

Weber-Stephen Products Co.

January 10, 2007 07:30 ET

Pioneering And Weber to Work Together to Bring Innovation to the Grill Industry

MISSISSAUGA, ONTARIO--(CCNMatthews - Jan. 10, 2007) - Pioneering Technology Inc. (TSX VENTURE:PIO) of Mississauga, Ontario, ("Pioneering"), and Weber-Stephen Products Co., of Palatine, Illinois ('Weber") announced today that they have agreed to collaborate in developing new technologies for the Gas Grill "Barbecue" industry.

This collaborative working partnership incorporates innovations already in development at both Weber and Pioneering, and will focus on developing new technologies that enhance the customer's overall grilling experience.

"We are very pleased to be partnering with the best brand name in Barbecues. As pioneers of the 'American Backyard Barbecue', Weber embraces new ideas that enhance the barbecuing experience for their many customers around the world. We are very pleased that Weber sees merit in our developing technologies and we are excited to have the opportunity to contribute to the next generation of Weber® grills. We look forward to a long and mutually rewarding partnership," said Kevin Callahan, President and CEO of Pioneering.

Jim Stephen, President and CEO of Weber said, "We have been committed to delivering the perfect grilling experience for over 50 years. Weber prides itself on designing and introducing new ideas that enhance the barbecuing experience for our customers. We have been very impressed with Pioneering and their innovative technologies. We look forward to working with them to develop products that will add value to our retail partners and for Weber grill owners."

The Hearth, Patio & Barbecue Association's (HPBA) "2005 State of the Barbecue Industry Report" states that over 85 million households in America own a grill and more than 10 million new propane and natural gas grills were shipped in 2005,an increase of over 15%. The 2005 report also revealed a 10 percent increase in consumers who are complementing their patios with larger grills. One-quarter of those grill owners surveyed said they plan to purchase a new grill in the very near future.

Callahan went on to say that, "This is an industry that is looking for differentiation. Our engineers have been working hard to bring meaningful new technology to this industry and with a partner like Weber we believe that we will be successful in doing so."

About Weber-Stephen Products Co.

Weber-Stephen Products Co., headquartered in Palatine, Illinois, is the premier manufacturer of charcoal and gas grills, grilling accessories and other outdoor room products. In 1952, founder George Stephen sparked a backyard revolution with his invention of the Weber® kettle. More than 50 years later, the family-owned company remains the industry leader with its Weber® Weber® Q™ and Ducane® brands. As a leading exporter of grills, Weber brand products are sold worldwide at select home centers, hardware stores, department stores, patio stores, and other retail outlets. For more information visit www.weber.com.

About Pioneering Technology Inc.

Pioneering, an "Energy Smart" product innovation company based in Mississauga, Ontario, creates platform and derivative technologies that manage, control and transform heat into useful forms of energy. Pioneering engineers and brings to market energy smart solutions for consumer products making them safer, smarter and/or more efficient. Pioneering trademarks include Safe-T-element™, Battery Eliminator™ and Powergrill™. For more information visit: www.pioneeringtech.com.

This news release contains certain forward-looking statements that reflect the current views and/or expectations of the Company with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

The TSX Venture Exchange Inc. has neither approved nor disapproved the contents of this press release.

Contact Information

  • Pioneering Technology Inc.
    Kevin Callahan
    President & CEO
    (905) 712-2061
    or
    Pioneering Technology Inc.
    David Speck
    Investor Relations
    (416) 368-8464
    Website: www.pioneeringtech.com