Pioneering Technology Corp.

Pioneering Technology Corp.

December 03, 2007 09:21 ET

Pioneering Technology and University Electronics Introduce New Product to the University and College Housing Community

The Safe-T-sensor™ engineered to help prevent microwave oven fires and false alarms introduced at the Center for Campus Fire Safety's Campus Fire Forum in Austin Texas

MISSISSAUGA, ONTARIO--(Marketwire - Dec. 3, 2007) - Pioneering Technology Inc. of Mississauga, Ontario (TSX VENTURE:PIO), ("Pioneering") in partnership with University Electronics of Elizabeth New Jersey announced today the recent introduction of an innovative new product called the Safe-T-sensor™ created to help mitigate the many fires and false alarms attributed to the use of microwave ovens on university campuses and elsewhere. The product was recently unveiled to Fire Safety officials and Risk Managers at the Center for Campus Fire Safety's Campus Fire Forum in Austin Texas.

This is the first application of a new platform technology developed by Pioneering Technology. This application of the Safe-T-sensor™ is designed specifically for microwave ovens to help prevent microwave cooking fires and the false alarms associated with microwave cooking. The product is designed to detect burning conditions within the microwave and to shut the microwave off before it causes a fire or triggers the fire alarm.

Michael Luna, Safety Specialist, U. Texas-Pan American said, "I was able to see this unit in person at the Campus Fire Forum in Austin. I think this unit is going to dramatically change the number of fire alarms on any campus around the nation. As a young professional and a firefighter, I feel that this product will pay for itself ten-fold. The video was great, too, it parallels your product seamlessly - simple and to the point."

Amy Hamel, Executive Director of The Center for Campus Fire Safety sees Safe-T-sensor™ as "a great example of finding a cost effective solution for an expensive problem." Ms. Hamel continued, "We support our partner, Pioneering Technology and wish them success with a technology that will help prevent false alarms and microwave cooking fires, as these issues present a challenge to fire safety officials on campus."

Bill Stevenson, Fire Marshal at North Carolina State University said, "I just reviewed your video and I think it is an excellent device. I thought the product was "Fantastic"!! It will certainly address issues we are having on campus with microwave use. We have fire alarm activations all over campus that could be reduced by using this device and thus reduce the "emergency response" by the city fire department which in itself causes liability for the city and the university."

University Electronics CEO Scott Riley said, "This new technology will provide a solution to one of the most common problems facing colleges and universities today. Fire department responses are an everyday event on many campuses. Their disruptive effect, from building evacuations, the inherent risks associated with fire trucks racing across campuses to the creation of student apathy in responding to alarms makes this product not only desirable but also necessary. And the fact that many fire departments charge for responding to false alarms will add a financial incentive for colleges and universities to acquire this new technology."

Riley went on to say, "Cooking fires are caused by two primary sources - stovetops and microwave ovens. Now with both the Safe-T-element® and the Safe-T-sensor™, University Electronics can offer a combination of products to colleges and universities that can help reduce cooking fires and alarms by 90% or more. Together these two products will add to making the campus environment a safer place for students."

Pioneering CEO Kevin Callahan said, "While it was our customers who asked for a solution to this problem, we conducted research with campus fire prevention officials and facility managers. The overwhelming response was if you build it they would recommend making it a prerequisite to having a microwave in a campus dorm room. The product is very easy to install and use. And while universities are a perfect target for this solution we intend to introduce the product to all of our existing multi-residential channels and at retail. The product is scheduled for release in early spring 2008 upon completion of UL and/or CSA listing requirements."

According to the Association of Home Appliance Manufacturers (AHAM), there are 90 million households in the U.S. with microwaves and the number of households that own more than one unit is growing as "mini kitchens" appear in various rooms throughout the home. In addition, microwave ovens are present in college dorms, offices, restaurants, convenience stores and more. Approximately 14 million new microwaves are sold each year representing a $1.4 billion market annually. According to the National Fire Prevention Association (NFPA), microwave ovens are involved in 2,100 home structure fires per year and are responsible for more emergency room injury visits then any other cooking device.

About the Center for Campus Fire Safety and the Campus Fire Forum 9

The Center for Campus Fire Safety is the leader of information and support to US colleges and universities regarding campus fires. The Center for Campus Fire Safety (CCFS) was formed to provide a central focal point for the complex issues surrounding campus fire safety. Campus Fire Forum is the nation's premiere conference focusing specifically on fire safety in the campus community.

About University Electronics.

University Electronics is a sales and marketing company that directs its efforts primarily in the college and university marketplace. In addition to Pioneering Technology's Safe-T-element, they represent Fire Shield Surge Protectors; Energy-Eye energy management systems; and the MicroFridge line of small appliances specifically designed for college and university living. They have a customer base that reaches from coast to coast in the United States.

About Pioneering Technology Inc.

Pioneering is an "Energy Smart" product innovation company based in Mississauga, Ontario, that engineers and brings to market energy smart solutions for consumer products making them safer, smarter and/or more efficient. For more information visit: Both Safe-T-element® and Safe-T-sensor™ are trademarks of Pioneering Technology Inc.

This news release contains certain forward-looking statements that reflect the current views and/or expectations of the Company with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

The TSX Venture Exchange Inc. has neither approved nor disapproved the contents of this press release.

Contact Information

  • Pioneering Technology Inc.
    Kevin R. Callahan
    President and CEO
    (905) 712-2061 ext. 222