SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

December 08, 2009 17:36 ET

Pitching Top Worldwide Blogs: Editorial Insiders at Widest Reaching Blogs Share Best PR Pitches and Practices

Bulldog Reporter's PR University Presents a New Audio Conference: Wednesday, December 16, 2009

OAKLAND, CA--(Marketwire - December 8, 2009) - PR pros looking to Identify and build long-term relationships with the nation's top A-list bloggers should attend PR University's latest event titled "Pitching Top Worldwide Blogs: Editorial Insiders at Widest Reaching Blogs Share Best PR Pitches and Practices."

This exclusive PR University audio conference takes place on Wednesday, December 16, at 1PM EST (noon CST, 11AM MST; 10AM PST).

The speakers are:

John Biggs, Editor In Chief, "CrunchGear;" Author, "Black Hat: Misfits, Criminals and Scammers in the Internet Age;" Publisher, "BigWideLogic"

Steve Hall, Blogger, "Adrants;" Co-Founder, MarketingVOX

Glynnis MacNicol, Senior Editor, "Mediaite"

Adam Hirsch, Chief Operations Officer, "Mashable"

In just 90 minutes, this exclusive PR University live audio conference with its panel of top bloggers will show PR professionals how to break down today's best blog-pitching practices and turn their and their teams into blog PR experts so they can actively drive results and messaging for their company or client's service, brand or product. Here's what they will learn:

--  New Media Trends: How the new economy is impacting blog coverage --
    plus recent developments, new business models and innovations at top
    blog hubs
--  FTC Endorsement Guides explained: What the new FTC regulations mean
    to bloggers -- and to PR practitioners who pitch them
--  Targeting Essentials: How each of our panelists view their editorial
    missions, the stories they blog about and how to make sure your ideas
    match their pitch preferences
--  Monitoring Blogs: Best ways to find, monitor and analyze online
    influencers in their market... and what to do with them once they're
    on their radar
--  The Truth about Twitter and Twit Pitches: Top micro-blogging tools
    and how online influencers are using them -- plus how PR can
    (and can't) join the conversation
--  New rules for crafting irresistible blog pitches -- the story elements
    and exclusive pegs that resonate with bloggers and how to use them to
    generate wide coverage
--  Multimedia to Pitch Now: Online video, multimedia, podcasts -- the new
    media assets bloggers say sweeten the pitch and boost their chances of
    getting posted
--  What Motivates Bloggers: Key insights into the mindset fueling the
    online media revolution -- and how to use that knowledge to protect
    their image
--  How to know when to respond to online rumors... and when to keep quiet
--  Blog Pitching Faux Pas to Avoid: Traditional PR practices that earn
    negative coverage from bloggers -- and how to avoid these common
--  How the best PR pros have gained the ear -- and trust -- of key
    bloggers and how to build relationships with top online journalists
--  How to participate in online conversations about products, services
    or companies without alienating or inflaming the blogosphere
--  What's Next: Video blogs, online social networks and other new media
    trends, technologies and tools PR must watch that will impact how
    blogs work (or want to be worked with)

For more details go to conference home page

Attendance at Bulldog Reporter's PR University audio conference costs $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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