SOURCE: Omni Response

Omni Response

August 18, 2010 08:00 ET

Pitchman 'Sully' Sullivan Sets Himself on Fire to Prove Cold Fire Works

Dramatic Demonstration Helps Open Second Season of 'Pitchmen' Thursday Night on Discovery Channel

CLEARWATER, FL--(Marketwire - August 18, 2010) - Can Cold Fire®, the ultimate fire suppressing agent that instantly extinguishes flames and leaves surfaces cool to the touch, keep famed TV pitchman Anthony "Sully" Sullivan safe from serious injuries -- or worse? The answer will be unveiled in this season's premiere episode of Pitchmen, airing on the Discovery Channel this Thursday (August 19) at 9 p.m. Eastern and Pacific times. To learn more visit Cold Fire at

"I never thought I would set myself on fire for anything, ever! But after working with Cold Fire, I knew I would be safe. If my demonstration saves one person from being burned, then it was worth it," commented Sully Sullivan, star of the Pitchmen Show.

Cold Fire is a new generation fire-suppressing agent from Omni Response that instantly and safely extinguishes flames and leaves surfaces cool to the touch. Since most fire extinguisher-type products are dry powder, they offer no cooling effect. This important Cold Fire difference prevents heat damage and the possibility of fire. Cold Fire can even put out magnesium fires, which can burn at 5000 degrees and cannot be put out with water. Magnesium is found in many newer model vehicles.

Cold Fire is perfect for: kitchens, cars, boats, RVs, garages, workshops, fireplaces, backyards, grilling, around candles, and at camping sites. It is safe for the family, including children and pets. Easy to use and operate, no specialized training is required. It is non-corrosive; environmentally friendly, non-toxic, and biodegradable and does not leave a sticky or slippery residue, making it easy to clean up. It is proudly made in the U.S.A.

Among the industries confidently using Cold Fire are: fire and police departments, forestry departments, welders, trucking companies, the military and automotive racing organizations.

In the second season of Pitchmen, Sully scours the country, holding "Pitch-a-Thons" to give inventors a shot at catching his eye with their simple solutions to common problems. Viewers get an inside look from first pitch to final commercial to see if the risk pays off for their inventors.

In the show's initial season, it followed the adventures of both Sully and the late Billy Mays, two of the most famous and successful pitchmen in history, as they searched for inventions destined for the big time.

About Omni Response
Omni Response's Direct Marketing Solutions allow companies to manage multi-channel marketing efforts under a single strategy. It delivers precise accountability, across all marketing channels used. The result is a comprehensive solution that maximizes the return on marketing investment and provides a big brand boost. See

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