Pixman Nomadic Media Inc.

Pixman Nomadic Media Inc.

May 25, 2009 09:08 ET

Pixman Nomadic Media Continues Rollout of its Integrated Products: Pixman, Pixnet, Pixpal

MONTREAL, QUEBEC--(Marketwire - May 25, 2009) - With new projects under way on three continents, Pixman Nomadic Media (TSX VENTURE:PMN) (the "Corporation") is continuing with the integrated rollout of its three lines of products, Pixman, Pixnet and Pixpal. In the wake of the TribalCast™ application that gave Internet users around the world a chance to congratulate US President Obama by visiting JoinTheWave.com, the Corporation's ongoing projects demonstrate its capacity to carry out activities worldwide in each of its product lines, which can be rolled out individually or bundled. The Corporation's ability to combine its products brings a fresh and original offer to the market.

Brands have increasingly come to expect the solutions they use to be integrated and to focus above all on authentic dialogue and consumer needs. In this respect, the Corporation has the technologies needed to create major brand communities in order to foster effective dialogue with consumers.

As a recent example, Chase Bank, one of North America's largest and oldest, called on the Corporation's solutions to promote the bank's services among personal banking customers in California. Pixman ambassadors rolled out interactive solutions to raise awareness among the Hispanic community about Chase's new personal banking services. The project's second phase will call on the Corporation's Web applications to reach Chase Bank's penetration objectives by bringing the real and virtual worlds together.

In Europe, the Corporation is currently taking part in a campaign in the Czech Republic in collaboration with associations representing patients, clinics, hospitals and pharmaceutical company Novartis which operates in 140 countries. The aim of this project is to encourage people concerned about chronic myelogenous leukemia (CML) to join the CML Earth Web community (www.cmlearth.com). The Pixman ambassadors, in this case, are CML patient support specialists. Equipped with a portable mini-computer, they visit clinics and treatment centres to invite patients to join the community. This campaign is currently in its initial phase and may be expanded to include other countries.

As a major sponsor of Australia's Hawthorn "Hawks" Football Club, HSBC, a world-leading banking institution with 9,500 offices in 86 offices, was looking to boost its image among that country's football fans. HSBC retained the services of Pixman ambassadors to promote a new Hawks fan site. Participants were invited to join the Hawks community to trumpet their support for the team.

Conversing with brands

"Today's markets are seeing a certain amount of public defection from traditional advertising toward a more direct relationship with major brands," said Cristina Romero, Vice-President of Sales and Marketing of the Corporation. "Consumers are being solicited more and more all the time, and they're opting for the kind of one-to-one relationship that real and virtual communities provide, at events and on the Web. Within these communities, brands can better listen to consumers' concerns. The result is that we can establish a truly meaningful exchange with each customer. Thanks to our distinctive solutions, which integrate both of these aspects, Pixman Nomadic Media is one of the rare companies already engaged in this very promising market."

"These campaigns enable us to leverage the potential of the synergies among the products and solutions in our Pixman, Pixnet and Pixpal product lines," said the Corporation's President and Chief Executive Officer, Philippe Gribeauval. "What's more, these three product lines are now generating revenues for the Corporation. We therefore plan to continue to focus our growth efforts on Pixpal®, the first development of which was TribalCast™, so that we can create virtual communities to rally consumers around major brands and connect people with their favourites. We've already put this development into practice through recent projects, and we're now in discussions with major brands around the world to create new communities."

Moreover, additional large world brands have repeatedly employed the Corporation's solutions, including mobile phone giant Telefonica (fifth campaign) and Hungarian bitters brand Unicum (third campaign).

About Pixman Nomadic Media Inc.

Pixman Nomadic Media (www.pixman.com) is a tactical marketing corporation offering a range of innovative platforms and interactive and digital applications to connect brands with consumers in the real and virtual worlds. Firmly established in over 25 countries thanks to its extensive network of value-added resellers, the Corporation's solutions can be deployed effectively in any major market. Common shares of Pixman Nomadic Media Inc. are listed on the TSX Venture Exchange underw the symbol "PMN.V".

Forward Looking Statements

This news release contains forward-looking information. These statements relate to future events or future financial performance and reflect management's current expectations and assumptions. Such forward-looking statements reflect management's current beliefs and are based on information currently available to Pixman Nomadic Media Inc's management. A number of factors could cause actual events, performance or results to differ materially from the events, performance and results discussed in the forward-looking statements, including technological changes. The purpose of the prospective financial information or the financial perspectives that may be contained in this press release is to inform the reader of management's expectations and may not correspond to other purposes. These forward-looking statements are made as of the date hereof and Pixman Nomadic Media Inc. does not assume any obligation to update or revise them to reflect new events or circumstances, except where indicated by the relevant Securities Act.

The TSX Venture Exchange has not reviewed and does not accept any responsibility for the adequacy or accuracy of this release.

Contact Information

  • Pixman Nomadic Media Inc.
    Philippe Gribeauval
    President and Chief Executive Officer
    514-845-9669, ext. 237 / Toll free: 1 877 PIXMAN-1
    Investor Relations:
    Evolution Group Inc.
    Sylvain Archambault
    514-448-4887 / Toll free: 1 866 703-4887