SOURCE: Pizza Patron

Pizza Patron

November 10, 2009 12:25 ET

Pizza Patrón Launches "Nothing Like the Holidays" National Online Sweepstakes

Nation's No. 1 Latin Pizza Brand Partners With Anchor Bay Entertainment

DALLAS, TX--(Marketwire - November 10, 2009) - The 95-unit Pizza Patrón said today that it kicked-off its "Nothing Like the Holidays" national online sweepstakes in conjunction with the October 27th release of the DVD and Blu-ray™ in stores everywhere.

Pizza Patrón launched the online promotion with Anchor Bay Entertainment in conjunction with the October 27 DVD/Blu-ray™ release of "Nothing Like the Holidays," by award-winning director Alfredo De Villa. The PG-13 comedy/drama stars Luis Guzmán, John Leguizamo, Debra Messing, Alfred Molina and Freddy Rodriguez and is a humorous and heartwarming story of one unforgettable family reunion during the holidays.

The Grand Prize for the promotion includes a flat screen TV, Blu-ray™ disc player and the "Nothing Like the Holidays" Blu-ray™ edition. Twenty runner-ups will receive a copy of "Nothing Like the Holidays" on DVD. Winners will be selected randomly and notified at the end of the contest.

Customers can enter to win at pizzapatron.com from November 1st through November 30th, 2009 for a chance to win the Grand Prize, view the movie trailer and download wallpapers for their computer. Open to all U.S. residents, age 13 or older, Pizza Patrón and movie fans can enter once per day and no purchase or payment is necessary. Void where prohibited.

Pizza Patrón brand director, Andrew Gamm, says this is the company's second national online sweepstakes, and sees the movie as a perfect complement to the brand's personality: traditional Americana with a Latin twist.

"The movie tagline reads 'They're just a typical American family. Minus the typical,'" says Guillermo Estrada, president of Pizza Patrón. "This is so true of our culture -- there is no typical. Hispanics come in all shapes and sizes and from very diverse backgrounds, but Latino heritage is something that we all have in common. At Pizza Patrón, we strive to celebrate all aspects of Latin life and create a memorable experience for everyone who visits, no matter what their background is."

Today, Pizza Patrón operates 95 stores in six states and plans to have 750 stores nationwide within a decade. Approximately 93 percent of Pizza Patrón restaurants in the U.S. are owned and operated by franchisees.

About Anchor Bay Entertainment

Anchor Bay Entertainment (www.anchorbayent.com) is the home entertainment division of Starz Media, LLC. It includes the Anchor Bay Films and Manga Entertainment brands. It distributes feature films, children's entertainment, fitness, TV series, documentaries, anime and other filmed entertainment on DVD and Blu-ray™ formats. It is the exclusive distributor in the U.S. of the theatrical titles from Overture Films. Headquartered in Beverly Hills, CA, Anchor Bay Entertainment has offices in Troy, MI, as well as Canada, the United Kingdom and Australia. Starz Media (www.starzmedia.com) is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Capital Group.

About Pizza Patrón

Pizza Patrón (www.pizzapatron.com) was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has grown from four locations in Dallas to 95 locations in six states, with more than 40 additional stores under development. Pizza Patrón features festive, Latin-influenced pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has expanded its menu to include new items such as Patrón Dips™, Fiesta Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they successfully rolled-out their LISTA-NOW READY™ pizza program nationally. The carry-out pizza chain also features a variety of different store models including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and marinated with a secret blend of herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and one topping and $4 for the same medium AMIGO PIZZA™. An X-Large 'La Patrona' deluxe pizza with everything is priced as low as $8.

Contact Information

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    Sandy Bell
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