Pizza Patrón Signs Multi-Year Extension as Exclusive Pizza Vendor at American Airlines Center

DALLAS, TX--(Marketwire - November 12, 2009) - The 95-unit Pizza Patrón announced today that it has signed a multi-year contract extension with the American Airlines Center (AAC) home of the NBA's Dallas Mavericks and NHL's Dallas Stars. The new deal cements the collaboration which began in 2008 and introduced the Pizza Patrón brand to new fans from around the country.

The extension makes Pizza Patrón the AAC's exclusive pizza vendor through September 2015, with an option to extend the partnership at that time. The popular pizza chain recently unveiled its new Latin-themed concession environments to kick-off the 2009-2010 season at the arena.

"I am very pleased to know that we will be a fixture at this world-class venue for years to come," said Andrew Gamm, brand director for Pizza Patrón. "We accomplished a lot during our first year, and we will continue to work hard to deliver the best possible food and service to each guest that visits the center."

The American Airlines Center recently completed a number of major new upgrades for the Fall season, including the first and largest 1080 high-definition video replay system of any NBA or NHL facility in the U.S. Additionally, two new massive stadium-size video displays have been installed at both ends of the arena, and a new 360-degree LED display surrounds the interior of the arena bowl.

"We learned very early in our partnership with Pizza Patron that this is a company we want a long term relationship with. Their passion is contagious," said Joe Skenderian, vice president of business development for the AAC. "That passion translates into impeccable service of the highest quality product. In our business, that combination leads to increased sales."

Pizza Patron's AAC menu features seven-inch, personal deep-dish pizzas, an inch larger than what was previously offered in the arena, for $6.50, in cheese, pepperoni or sausage. The chain also offers its BreadStix™, QuesoStix™ and Churros.

Today, Pizza Patrón operates 95 stores in six states and plans to have 750 stores nationwide within a decade. Approximately 93 percent of Pizza Patrón restaurants in the U.S. are owned and operated by franchisees.

About Pizza Patrón -- Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has grown from four locations in Dallas to 95 locations in six states, with more than 40 additional stores under development. Pizza Patrón features festive, Latin-influenced pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has expanded its menu to include new items such as Patrón Dips™, Fiesta Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they successfully rolled-out their LISTA-NOW READY™ pizza program nationally. The carry-out pizza chain also features a variety of different store models including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and marinated with a secret blend of herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and one topping and $4 for the same medium AMIGO PIZZA™. An X-Large 'La Patrona' deluxe pizza with everything is priced as low as $8. For more information, visit http://www.pizzapatron.com/.

Contact Information: Contact: Sandy Bell S. Bell, Inc. 972-934-2850 x 106 972-934-2870 Fax