MADD Canada

MADD Canada

November 21, 2008 08:16 ET

Plan your Grey Cup party transportation

MADD Canada and #TAXI do not want you driving impaired from your parties

Attention: News Editor, Sports Editor OAKVILLE, ONTARIO--(Marketwire - Nov. 21, 2008) - Mothers Against Drunk Driving (MADD Canada) and #TAXI have again teamed up to remind Canadians to plan their transportation to and from their Grey Cup parties this weekend.

Margaret Miller MADD Canada's National President says, "Canadians will have a great time celebrating the Grey Cup game this weekend and we ask everyone to not drink and drive. Plan your transportation."

"We want people who are drinking to leave their keys at home, and choose a safe way to enjoy this year's Grey Cup. Remember, you don't have to take your own vehicle - there are choices: taxis, public transit, or designated drivers," and Mrs. Miller adds, "If you or a friend do take a car and then find that you've have had too much, dialing #8-2-9-4 (#TAXI) on any cellphone is an easy way to get a cab and get home safely."

Michael Sachter, VP Marketing of CellWand Communications, joined MADD Canada in urging partiers to not get behind the wheel of a vehicle after drinking. "Hailing a taxi is easier today than ever before. Program # TAXI (#8-2-9-4) into your cell phone and then a safe ride is only a click away. With this service, there's really no reason to drink and drive."

Call #TAXI (# 8-2-9-4) from a cell phone and you are connected to the first available taxi company or the taxi company of your choice and you'll never get a busy signal - anytime, anywhere in Canada for the same price or less than 411.

For more information, Canadians are directed to visit the recently launched website: www.poundtaxi.com.

Mr. Sachter explains # TAXI's commitment to safe and responsible behaviour, on and off the roads, make them a natural partner of MADD Canada. The company is the title sponsor of MADD Canada's Campaign 911 - a national initiative to empower Canadians to call 911 and report to police any suspected impaired driver.

# TAXI also is a sponsor of MADD Canada's high school Multi-Media show as well as the organization's annual Project Red Ribbon campaign, now underway across the country.
/For further information: www.madd.ca or www.poundtaxi.com, or call:
Margaret Miller, MADD Canada National President @ (902) 758-5328
Michael Sachter, CellWand Communications Inc., (# TAXI) V-P Marketing @ (416) 704-5007
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Contact Information

  • Margaret Miller, National President
    Primary Phone: 902-758-5328