SOURCE: Planet Insights

September 20, 2006 09:50 ET

Planet Insights Grants Agency Exclusivity in Data to MARS Advertising

SOUTHFIELD, MI -- (MARKET WIRE) -- September 20, 2006 -- Today Planet Insights, LLC announced it has signed an agency category exclusive agreement with MARS Advertising Company, Inc. for access to key information used to help MARS assist its clients in planning best-in-class retail marketing and promotion programs.

The information supplier, Planet Insights, LLC, has and will continue to co-develop proprietary products to help MARS service its clients. "We are committed to a foundation of knowledge-based planning for our key accounts," explains agency COO Ken Barnett. "The network of resources we use is broad, but we've found that true partnerships with key suppliers give us significant opportunity to develop insights-based programs that enhance our differentiated position in the industry. Our goal is to provide clients with superior retail marketing services from insights to activation."

A cornerstone product in the arrangement is the Shopper Mindset Study, a semi-annual consumer/shopper survey database that allows tracking of shopper purchase influences by shopping trip. BIGresearch, LLC collaborated with Planet Insights LLC to develop the Shopper Mindset Study, which explores many elements of shopping trip behavior. The BIGresearch methodology provides the most accurate consumer information in the industry with a margin of error or +/- 1 percent.

About Planet Insights

Planet Insights is an information agency specializing in the interpretation of consumer and shopper survey data. Its products are designed to function as stand-alone databases for clients to license, or it can provide varying levels of analysis and service to generate custom reports from within information contained in The Shopper Mindset database. The study is fielded to over 5,000 shoppers on a semi-annual basis, resulting in hundreds of respondents for many types of shopping trips. Visit www.planetinsights.com for a complimentary report.

About MARS Advertising

MARS Advertising is a leading national retail consumer marketing agency that specializes in providing insights-based promotional planning and execution for marketers of consumer goods and services, and retailers. MARS has been servicing clients with a focus on improved results at the point of sale for over 33 years. http://www.marsusa.com/

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