SOURCE: Play Hard Sports

August 05, 2008 08:50 ET

Play Hard Sports Provides NBCOlympics.com With Online Trivia Game During Coverage of Beijing Olympics

FOXBORO, MA--(Marketwire - August 5, 2008) - Play Hard Sports, Inc., a publisher and developer of interactive fantasy sports games and entertainment, today announced that the company has been selected to provide an online trivia game to NBC during the network's coverage of the 2008 Beijing Olympics. The game will be produced by Play Hard Sports and be available for play from August 8-24th at NBCOlympics.com.

The trivia game allows for Olympic fans to answer daily NBCOlympics.com trivia questions testing their knowledge of Olympic sports, history and the athletes of the Beijing Olympic Games. Users can compete against the clock or challenge their friends to beat their score with an embedded live link to the game. NBCOlympics.com will also display a leader board tracking the top 25 high scores.

"The Olympics are one of NBC's most anticipated and watched events, and we know that Olympic fans expect relevant and engaging content about every aspect of the Games," said Perkins Miller, Senior Vice President, Digital Media, NBC Sports and Olympics. "Understanding the popularity of both Olympic trivia and casual games, an Olympic trivia application seemed like the perfect addition to our site. Given Play Hard's experience building online casual games, they seemed like the perfect partner to help deliver a trivia game for our audience."

"Casual online games are one of the fastest growing segments in the entertainment industry and people love to test their knowledge at trivia games," said Jeff Anderson, CEO, Play Hard Sports. "We're excited to be included in this initiative by NBC and to be a part of the 2008 Summer Olympics coverage."

About NBC Olympics

NBC, "America's Olympic Network," owns the exclusive U.S. media rights to the Olympic Games, television's most powerful property, through 2012, which includes Beijing in 2008, Vancouver in 2010 and London in 2012. From August 8-24, 2008 NBC Universal will present an unprecedented 3,600 hours of coverage, highlighted by NBC in primetime with live swimming, gymnastics and beach volleyball. In August 2004, 203 million viewers watched as the networks of NBC Universal -- NBC, MSNBC, CNBC, USA, Bravo, Telemundo, and NBC's HD affiliates -- offered a then record 1,210 hours of Olympic coverage from Athens. For additional information, go to NBCOlympics.com.

ABOUT PLAY HARD SPORTS

Headquartered in the shadow of the world-famous Gillette stadium in Foxboro, Massachusetts, Play Hard Sports is passionately committed to bringing high-quality online games and entertainment to sports fans. The company is creating the next-generation in online sports with no massive download or required fees to play. Play Hard's products fill a massive void in the casual online sports game industry by offering head-to-head sports contests that combine a rich graphical environment, the accessibility of Flash, and the wide appeal of fantasy sports. For more information, visit www.playhardsports.com.

Play Hard, the "H," and QuickHit are trademarks of Play Hard Sports, Inc. in the United States or other jurisdictions. All other trademarks are the property of their respective owners.

Contact Information

  • Press Contact:
    Samantha Smith
    Play Hard Sports, Inc.
    (508) 203-4852
    Email Contact