SOURCE: PlayPhone, Inc.

PlayPhone, Inc.

April 27, 2010 08:00 ET

PlayPhone Appoints Digital Media Industry Veterans to Executive Team

Company Furthers Media Entertainment Commitment With Global Appointments

SAN JOSE, CA--(Marketwire - April 27, 2010) -  PlayPhone, Inc., today continued to fill its executive ranks, announcing the appointment of three digital media industry veterans to further solidify its position as a leading global media entertainment company. These appointments include Chia-Lin Simmons as Vice President of Marketing, Richard Hancock as the Chief Commercial Officer to EMEA and Ata Ivanov as the Vice President of Engineering.

Chia-Lin Simmons, Vice President of Marketing
As PlayPhone's Vice President of Marketing, Chia-Lin Simmons will be responsible for strategic marketing, product marketing and customer support. As a marketing and business development executive with more than 15 years of experience, Simmons has led successful marketing, business development and product marketing for a variety of companies in the digital media industry.

Simmons has held key positions with companies such as AOL / Time Warner, Amazon's Audible, WIRED, CNET,, Newscorp and other digital media brands. Most recently, she managed partnerships with social media companies such as MySpace and Facebook at AOL / Time Warner as a business development executive. As Audible's Vice President of Strategic Alliances, Chia-Lin successfully launched its wireless business and was responsible for global partnership and marketing programs with companies such as Sony Ericsson, Nokia, Motorola, Palm, SanDisk, Creative, Garmin, Best Buy, Amazon and other major mobile handset, consumer electronics and commerce companies.

Richard Hancock, Chief Commercial Officer, EMEA
As the Chief Commercial Officer for PlayPhone's EMEA region, Richard Hancock will be tasked with the global responsibility of content and licensing partnerships. Hancock comes to PlayPhone following nine years on the management team at digital entertainment company, Zed Worldwide. While at Zed, Hancock was responsible for the company's UK launch, and subsequently became Managing Director for the APAC region establishing offices in eight countries. In 2007, Hancock was responsible for establishing Zed's stand alone mobile gambling business, Infodownload, which was successfully sold to Netplay PLC in 2009.

Prior to his career in the Mobile Content industry, Hancock spent nearly 20 years within the consumer goods industry, working in senior general management and consumer marketing roles for companies such as Perrier Water, Lyons Coffee and RHM Foods.

Ata Ivanov, Vice President of Engineering
Ata Ivanov brings more than 15 years of mobile technology and software application and platform development experience to his position as PlayPhone's Vice President of Engineering. He will be responsible for product engineering, system infrastructure and IT operations.

Prior, Ivanov co-founded Jacked, Inc., a real-time broadcast television search company whose customers included CBS Television, Comcast Sports Net, NBA, NBC Sports and the NHL. As the vice president of engineering at Jacked, Ivanov led an international team in architecting and building a multi-patent proprietary platform that contextually fuses broadcast television with real-time search. Jacked was sold to Roundbox in 2010.

Ivanov has also served as the Director of Product Engineering at Infospace, where he ran the largest mobile media enterprise platform in North America, providing mobile storefront and portal services to AT&T, T-Mobile and Verizon. Before Moviso was sold to Infospace, Ivanov served as Moviso's Manager of Storefronts and Merchandising. There he led his team to create the largest mobile media distribution platform in North America and successfully built and launched mobile content storefronts for Cingular and T-Mobile.

"All three of these appointments bring outstanding digital media and mobile experience. This will greatly contribute to PlayPhone's continued commitment to providing a mobile entertainment experience to our users, worldwide," said Ron Czerny, Founder and Chief Executive Officer of PlayPhone. "With these veterans in place, our customers should expect to see some exciting new initiatives from PlayPhone over the next few months."

PlayPhone customer care is available 24/7 via telephone, email and online chat. For further information on what differentiates PlayPhone, sign up for a free trial at, visit, or follow company updates on Facebook® and Twitter®.

About PlayPhone, Inc.
PlayPhone ( is a leading global mobile media company present in over 25 countries throughout North America, Europe, Asia and Latin America that provides cutting edge entertainment content to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital, Scale Venture Partners and Coral Capital Management.

Trademark footnote: All corporate names and trademarks are the property of their respective companies.

Contact Information

  • Editorial Contact:
    Melanie Lombardi
    LEWIS PR for PlayPhone Inc.
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