SOURCE: Playyoo

October 02, 2007 09:00 ET

Playyoo™ Announces Ground-Breaking Social Networking Platform for Mobile Games

Launches Official Playyoo Game Contest for Adobe Flash Lite™ Developers and Approximately $40,000 in Cash Prizes

LONDON--(Marketwire - October 2, 2007) - Playyoo today announced the launch of its Playyoo Game Contest and gave the mobile games community a sneak preview of its anticipated community-based platform for mobile casual games. Officially launching to the public in December, Playyoo presents a powerful combination of free games for mobile phones, user-generated content, social interaction and personal expression within a worldwide community.

The Playyoo Game Contest is open to independent mobile game developers using Adobe Flash Lite technology. Prizes include first, second, and third place awards of $10,000, $7,000, and $3,000 respectively, as well as seven other awards and additional cash and promotional incentives for local Adobe Flash Lite user groups around the world. The contest enables developers to showcase their talents on a global stage and build a following within the Playyoo community.

In line with Playyoo's community-centric philosophy, winners will be selected by Playyoo members. Prizes will be awarded to the most popular games based on download statistics and community ratings as of February 28, 2008. Winning games will be announced and showcased on

Playyoo brings together developers and users of mobile casual games -- entwined in a rich social network that promotes self-expression and social interaction. The December launch of Playyoo will feature key innovations in the mobile casual game arena, including:

- Easy discovery and download process: Mobile phone users will be able to easily find games of interest through the Playyoo platform. The site will provide personalized recommendations based on each user's preferences and those of friends.

- Game creation tools: Playyoo's easy-to-use game creation tools will let anyone, even those without any prior experience with game development, have fun expressing themselves and publish their own mobile games.

- Social networking: Through a rich variety of social features, Playyoo will create a fun, social experience around mobile games. Developers and users will be able to interact with friends, individuals with shared interests, and the global Playyoo community.

"The enormous success of user-generated content and social networking sites reflects the universal needs of self-expression and identifying with others. Playyoo will provide a social platform for user-generated mobile casual games -- enabling both professionals and novices to express themselves through their games on a global scale. And Playyoo will introduce the fun world of mobile games to a whole new group of mobile users worldwide," said Chris Pelly, CEO of Playyoo.

The Game Contest and Playyoo platform will be discussed by Giorgio Natili, Flash expert, and other MaD User Group managers at Adobe MAX North America in Chicago on October 3 and Adobe MAX Europe in Barcelona October 17. Details on Adobe MAX conferences can be found at

Everyone can get a taste of Playyoo by visiting the preview site at and trying out the mobile preview. The preview site also offers the exclusive opportunity to sign up as a founder member and hosts the Playyoo Game Contest pages, including rules, instructions, and an upload and content management section. Members of Flash Lite user groups can check out the 2007 Flash Lite Game Contest, sponsored by Playyoo at

About Playyoo

Playyoo's mission is to build a loyal worldwide community around the creation and play of mobile casual games. Today, only a small proportion of mobile phone users have discovered the fun of mobile casual games and even fewer have had the satisfaction of expressing themselves through this medium. Playyoo will offer a broad selection of easy-to-find, free games, created by members of its community, along with the fun experience of social interaction, all on a single platform. Playyoo will generate revenues by providing relevant advertising and other marketing messages to its profiled community. Playyoo is a privately held company based in London, England.

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