SOURCE: Pledge Music

Pledge Music

April 20, 2010 07:17 ET

Pledge Music Partners With Atlantic Records and Natty

Direct to Fan Platform Pledge Music Teams Up With Atlantic Records for Natty Campaign

NEW YORK, NY--(Marketwire - April 20, 2010) -  Pledge Music ( the groundbreaking direct to fan platform, has entered into a unique partnership with Atlantic Records and UK chart-topping artist Natty to record and promote a new EP. This partnership offers fans an enhanced experience with an artist, proving that direct-to-fan funding and major labels are not mutually exclusive models for the music industry.

While working on his second album on Atlantic Records, Natty has teamed up with Pledge Music to record a separate stripped down collection of original songs. This acoustic EP will be available through his Pledge Music campaign, alongside a range of exclusive incentives for his fans. The new EP titled "The Things I Done" will be comprised wholly of original acoustic songs.

Paul Samuels, Director of international A&R for Atlantic Records, said, "We're delighted to be working alongside Pledge Music, who have helped us put together a great strategy for connecting Natty and his fans with a really strong offering of premium incentives and compelling content."

In addition, Natty has committed to giving a percentage of monies raised via Pledge Music to the Sarcoma Research Fund in tribute to Trip-Hop pioneer Johnny Dollar, who co-produced Natty's debut album.

"We think it's brilliant that a major label like Atlantic Records has the vision to work with a company like ours that provide a direct link between artists and their fans," said Malcolm Dunbar, Managing Director of Pledge Music. "This campaign from Natty is an excellent way for him to stay engaged with his fans and to maintain visibility in the marketplace while he records his second album."

Unlike other fan funded platforms Pledge Music does not take any money from fans until the entire pledge target is met and the band retain all rights to their music. Pledge Music also charges the lowest, flat rate commission in the marketplace.

The Natty pledge campaign is now live and interested pledgers should visit for more information.

Contact Information

  • For further information:

    Victoria Rierdan Hurley
    Helicon Public Relations
    T: 310 993 1840
    Email Contact