October 04, 2010 06:18 ET
PledgeMusic Partners With MySpace to Help Independent Artists With New Technology
New PledgeMusic App Allows Artists to Involve Fans, Fund Their Music and Raise Money for Charity From Within Their Newly Designed Artist Profiles
NEW YORK, NY--(Marketwire - October 4, 2010) - PledgeMusic (www.pledgemusic.com), the leading international direct-to-fan platform for musicians to raise funds to record and tour, has announced a groundbreaking new initiative with MySpace, which will help the world's largest music community further engage with independent artists and their fans.
To coincide with the re-designed MySpace Artist Profiles and the launch of the platform's new UK Artist Support innovation, PledgeMusic has designed a custom built App that embeds directly into the profiles of both artists and fans.
The PledgeMusic App will provide independent artists with the opportunity to work with their fans to raise funds for new projects in the form of 'pledges' and to create and manage pledge campaigns from within their MySpace profiles. Fans can be a key part of the creative process by embedding the PledgeMusic App on their MySpace profile, offering them access to a range of exclusive, premium incentives while also receiving exclusive updates and notifications throughout the campaigns.
Benji Rogers, co-founder and CEO of PledgeMusic, said, "I have been a MySpace user since 2003 and was among the first 100,000 users to sign up. This partnership between PledgeMusic and MySpace will go a long way to help connect artists with their fans. It also gives them tremendous freedom and control over their work. The MySpace community is full of active and engaged artists who we feel will embrace this technology as another tool to help them along in their careers."
PledgeMusic also encourages artists to work with charities and to donate a proportion of money raised to help causes that are important to them. No money is taken from fans until the entire pledge target is met and artists retain all rights to their music.
Barry Flanigan, Director of Audience & Business Development at MySpace UK, said, "MySpace is proud to have a reputation for genuinely bringing fans and artists closer together and PledgeMusic clearly shares similar ambitions. The PledgeMusic App is a brilliantly innovative service that gives artists a unique flexibility in funding their projects, while allowing fans to have a clear and definable role in supporting their favourite acts."