March 21, 2005 00:01 ET

PoGo! Products Announces Integration of the AMD Alchemy Au1200 Processor Within Future TiVoToGo -R- Enabled Portable Media Players





OTC Bulletin Board SYMBOL: PGOI

MARCH 21, 2005 - 00:01 ET

PoGo! Products Announces Integration of the AMD
Alchemy Au1200 Processor Within Future TiVoToGo -R-
Enabled Portable Media Players

BREA, Calif.--(CCNMatthews - Mar 21, 2005) -

PoGo! Products, Ltd. (OTCBB:PGOI) today announced that it is working in
collaboration with AMD (NYSE:AMD) to integrate the AMD Alchemy™
Au1200™ processor into its second-generation portable media player

The Au1200 processor has been optimized for portable video players and
enables a new generation of conveniences and features such as scalable
DVD-quality displays, long-lasting battery life and effortless video
content transfers directly from digital video recorders.

"The integration of the Au1200 processor in next-generation PoGo!
Products PMPs is good news for consumers seeking living-room quality
video entertainment on the go," said Iain Morris, senior vice president,
Personal Connectivity Solutions Group, AMD. "Combining AMD's expertise
in embedded processing with PoGo! Products' leadership in handheld
portable multimedia should result in a compelling, feature-rich PMP."

"Utilizing the Au1200 processor will allow PoGo! Products to further
enhance the capabilities of its portable media players," said Robin
McSurley, vice president of Sales and Marketing for PoGo! Products. "We
are thinking ahead and positioning our products to be the leaders in the
digital media market."

For consumers, PMPs containing Au1200 processors provide a simplified
user experience and more entertainment value. For example, PMPs
containing the Au1200 processor can connect directly to digital video
recorders and transfer video content without the need to transcode the
file through a personal computer, thus greatly reducing the time it
takes to download and playback fresh video entertainment.


The PoGo! Products portable media player with the Au1200 processor is
scheduled to be introduced in the fourth quarter of 2005.

About PoGo! Products, Inc.

PoGo! Products, Inc. is a developer and marketer of innovative,
industry-first personal technology products, led by industry veterans
who are proven leaders in the consumer electronics industry. Corporate
headquarters for PoGo! Products and home base for sales and customer
service is located in Brea, Calif., with all manufacturing of product
done in Asia with engineering teams in both locations.

About AMD's Personal Connectivity Solutions Group (PCSG)

PCSG delivers a portfolio of processors that are designed to address
customer needs for high-performance, low-power embedded solutions. PCSG
offers technologies from the AMD Alchemy™ Solutions and the AMD
Geode™ Solutions product families covering a wide range of
applications. Target markets for PCSG include multimedia, access and
computing devices, and growth opportunities in consumer electronics and
communication segments.

About AMD

AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash
memory devices and low-power processor solutions for the computer,
communications and consumer electronics industries. AMD is dedicated to
delivering standards-based, customer-focused solutions for technology
users, ranging from enterprises and governments to individual consumers.
For more information visit

AMD, the AMD Arrow logo, Alchemy, Geode, Au1200, and combinations
thereof, are trademarks of Advanced Micro Devices, Inc. Other names are
for informational purposes only and may be trademarks of their
respective owners.

Certain statements in this press release constitute forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995, as amended. Additional information concerning
forward-looking statements is contained under the heading of risk
factors listed from time to time in the Company's filings with the
Securities and Exchange Commission. We do not assume any obligation to
update the forward-looking information.


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