October 09, 2007 21:00 ET

Point of Sales -- International -- Television (POS-I-TV) to Launch in Las Vegas on October 11, 2007

LAS VEGAS, NV--(Marketwire - October 9, 2007) -

WHO: Point Of Sales -- International -- Television (POS-I-TV) Executives, VIPs, Business Leaders and Las Vegas Merchants

WHAT: Point Of Sales -- International -- Television (POS-I-TV) is launching a national network of digital advertising screens that are positioned in some of the most strategically located retail outlets that are now being made available to merchants and business owners in the Las Vegas area. These screens are illuminated digital units 32" or 46" inches in size, positioned at the point of purchase to generate impulse sales from consumers. POS-I-TV will host a special event with area merchants and business leaders on October 11th to introduce this revolutionary method of digital advertising they are offering to the local Las Vegas market.

WHEN: October 11, 2007 at 10:00am

WHERE: Speedee Mart, 804 E. Flamingo Road, Las Vegas, NV 89119 (located on Flamingo and Swenson.)

WHY: POS-I-TV will quickly become a leader in the exciting world of "The Digital Signage Network." This exciting new medium allows an advertiser a unique opportunity to target their ads. The message can be tailored to a specific ethnic or age group. Our demographics are the most diverse in the out-of-home industry. Unlike traditional outdoor which is stationary, POS-I-TV ads are video ads that are telling your story, interacting with the consumers, giving your message more reach and frequency than radio or tv at a fraction of the cost.

NBA Great, Allan Houston has also come on board as a supporter of POS-I-TV for the Allan Houston Legacy Foundation. In conjunction with the launch of the POS-I-TV network, and to continue with their tradition of giving back to the community, POS-I-TV will announce their affiliation with national non-profit organization, the United Way, and also with Opportunity Village, a local non-profit. In addition to a donation from POS-I-TV, they will sponsor the organization's non-profit, community ads on the network. This gesture is in line with their commitment to reserve 5% of advertising space for non-profit, community based ads.

Contact Information

    Priscilla Clarke
    (202) 723-2200
    (240) 476-9643
    Email Contact

    Debra A. Kilpatrick
    Event Planner
    (202) 262-3987
    Email Contact

    22 E. Fayette Street
    6th Floor
    Baltimore, MD 21202