PointsPay, Inc.



PointsPay, Inc.

September 28, 2012 07:30 ET

PointsPay® Launches First Mobile-Based Wallet to Convert Loyalty Points and Miles Into Cash

New Mobile App Provides Virtual and Card Payment Access at Over 30 Million Points of Sale

ZURICH-KUESNACHT, SWITZERLAND--(Marketwire - Sept. 28, 2012) - PointsPay, Inc., a company that offers a mobile wallet and payments solution for leading loyalty programs, has launched its PointsPay mobile app, the world's very first mobile-based wallet for redeeming loyalty points and miles at the point of sale (POS). Part of Loylogic, a leader in loyalty e-commerce and e-payments solutions, PointsPay is set to change the way loyalty program members redeem their points, by giving them the option to convert points or miles into more than 150 currencies, to spend in-store or online at over 30 million merchants worldwide.

"Millions of consumers participate in multiple loyalty programs, but struggle with lack of options and choice when it comes to redeeming and spending their hard-earned rewards. The ideal scenario is a loyalty solution that allows them to convert their points or miles into any currency, and to use that currency however they want," said Dominic Hofer, Founder and CEO of Loylogic and PointsPay. "PointsPay addresses this need on behalf of loyalty programs and their millions of members."

Turning Loyalty Redemption into Liquid Currency

Members of participating loyalty programs can load their points or miles via the PointsPay mobile app, which can be downloaded from iTunes, on to a PointsPay prepaid Visa or MasterCard plastic card or a virtual card. The fully secure mobile wallet features a two-step payment process. Members can select an amount to load onto their virtual or prepaid card, and pay as if using cash, choosing from over 150 currencies, making PointsPay a truly global payment option.

"What is truly unique about our PointsPay offering is that the points and miles are suddenly following loyalty program members rather than members having to chase their points to where they can be redeemed. We have flipped the traditional redemption model on its head," Hofer added. "Ultimately, PointsPay is creating a way for consumers to turn their loyalty into liquid currency, instantly, easily and securely, with the freedom of spending those loyalty points or miles in any way they choose, anywhere in the world. "

PointsPay's mobile application is a key driver in motivating loyalty and future purchases, demonstrated in the recent integration with Etihad Guest, the rewards program from the United Arab Emirates' national carrier Etihad Airways. Through PointsPay, the airline is providing a way for its members to enjoy maximum flexibility and freedom to earn points and convert to cash at more than 30 million in-store and online outlets worldwide. In just the first few days of the program's launch on Etihad Guest, PointsPay issued close to 1,500 PointsPay Virtual and Plastic Cards and loaded 50 million miles.

For more information about PointsPay, please visit www.pointspay.com. To download the PointsPay Mobile Application, please visit itunes.apple.com/ch/app/pointspay/id509954545?l=en&mt=8.

To arrange an interview with Dominic Hofer, Founder and CEO of Loylogic and PointsPay, please email Vanessa Horwell at vanessa@thinkinkpr.com or call +1 (305) 749.5342 x 232.

About PointsPay

PointsPay, Inc., a subsidiary of Swiss-based Loylogic Holdings, runs the leading mobile e-payment solution that enables members of participating loyalty programs to redeem points and miles in store and online at over 30 million merchants worldwide. For more information, please visit www.pointspay.com.

About Loylogic

Loylogic is a global exchange and clearinghouse for virtual currencies (e.g., points or miles). We build turnkey e-commerce and e-payment solutions for the largest, fastest-growing and most innovative loyalty programs in the world. Our award-winning innovations, leading web and mobile technology platform and global content network of more than 1,500 merchants offering over 10 million products and services help programs to boost company sales, steer points liabilities and drive member engagement. Loylogic is headquartered in Zurich, Switzerland with international offices in Atlanta/USA, Brighton/UK, Dubai/UAE, Riga/LAT and Pune/IND. To learn more about us, please visit www.loylogic.com.

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