January 31, 2007 10:53 ET Ups the Ante for 2007

Player feedback influences new features, refreshed design and improved loyalty program

TORONTO, ONTARIO--(CCNMatthews - Jan. 31, 2007) -, one of the largest online poker websites, ushered in the new year with a new look and improvements to its player loyalty program designed to ensure it remains one of the most entertaining, user-friendly and financially rewarding poker sites. The improvements are based on player recommendations for this award-winning site.

" prides itself on customer satisfaction and evolving to meet the needs of its players," explains Karin Klein, bwin spokesperson for "We've redesigned the site to be easier to use, help foster an even greater sense of community through an expanded Forum section, and give our most enthusiastic members VIP treatment with the addition of the Gold Room to our loyalty program."

Site enhancements improve user-friendly experience

The improvements to's Tournaments section mean that players now have a clearer overview of featured events and the types of tournaments offered, complete with easy-to-read top-line descriptions and color-coded icons. Players can participate in lively discussions on their favourite poker topic in the Pokah! forum, while the News section contains relevant poker-related articles. An expanded Photos & Movies section allows players to find out about other members and also includes video clips and photos of Team players at various land-based tournaments.

Gold Room loyalty program rewards frequent players has also enhanced its loyalty program by introducing the Gold Room specifically designed for active members. All real-money players accumulate Player Points, immediately obtaining membership to the Green Room with only one Player Point. Players accumulating more Player Points can also access the Gold Room, purchase tournament tickets, and take advantage of exceptional cash-out rates. offers a java version of its games that does not require downloads, meaning members can play from Windows, Mac or Linux computers. The site is a member of the Global Gambling Guidance Group, and was also the first site to be certified by eCogra, the online gaming industry's independent standards authority.

About is a proprietary brand of the bwin Group, which has over 10 million registered customers (including 7 million "play money" customers) in over 20 core target markets. Operating under international and regional licenses in countries like Gibraltar, Kahnawake (Canada), Belize and Germany, Italy, Mexico, Austria and the United Kingdom, the Group has set itself the goal of becoming the number one address for sports betting, games and entertainment via digital distribution channels. The Group offers sports betting, poker, casino games, soft and skill games, as well as audio and video streams on top sporting events like, for example, the German Bundesliga. The parent company bwin Interactive Entertainment AG has been listed on the Vienna Stock Exchange since March 2000 (ID code "BWIN", Reuters ID code "BWIN.VI"). Further information about the Company can be found on its investor relations website at

Contact Information