Polyair Inter Pack Inc.
TSX : PPK
AMEX : PPK
November 03, 2005 10:16 ET
Polyair Inter Pack Inc.: Cantar Commences Marketing of Dirt Devil'R' Brand Products
TORONTO, ONTARIO--(CCNMatthews - Nov. 3, 2005) - Cantar Pool Products, a division of Polyair Inter Pack Inc. (TSX:PPK)(AMEX:PPK) has announced that it has commenced marketing swimming pool products under the Dirt Devil® brand. Cantar recently acquired from Royal Appliance Manufacturing Company of Glenwillow, Ohio, a 3-year exclusive licence throughout North America and elsewhere to manufacture, distribute and sell swimming pool cleaning and maintenance products under the Dirt Devil® brand.
"We are excited about the possibilities surrounding the Dirt Devil brand name", says Cantar VP of sales and marketing Richard Garbee. "As a brand it is highly recognizable internationally, enjoying a 98% name recognition rate. We believe that it is easily transferable to the pool industry and can carry a variety of categories, including pool cleaners, accessories, and more."
"We expect to lift entire categories with the brand," says Gary Crandall, president of Cantar Pool Products. "This initiative is tied closely to our long term goal of creating profitable alternatives for our customers within the Cantar line of products".
"Dirt Devil is looking forward to this partnership with Cantar, a leader in the pool industry," says David A. Schiever, vice president of marketing at Royal Appliance. "Our licensing strategy is to align the Dirt Devil brand with products that are both innovative and value oriented. In the home, Dirt Devil is a leading consumer choice for a vacuum. We look forward to becoming the number one vacuum of choice for pool owners across North America and beyond."
Polyair Inter Pack Inc. (www. Polyair.com), in its Polyair Packaging and Cantar Pool Products divisions, manufactures and distributes a wide range of protective packaging products and swimming pool products. These products are sold to distributors and retailers across North America. The company operates eleven manufacturing facilities, seven of which are in the US where it generates the majority of its sales. The shares are listed on both the Toronto Stock Exchange and the American Stock Exchange under the symbol "PPK".
Certain information included in this news release contains statements that are forward-looking, such as statements relating to anticipated future revenues of the company and the success of current product offerings. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ materially from those expressed in any forward-looking statements made by or on behalf of Polyair Inter Pack Inc. In addition, Polyair Inter Pack Inc. expressly disclaims any obligation to publicly update or alter its previously issued forward-looking statements.