Popeyes Louisiana Kitchen

Popeyes Louisiana Kitchen

April 19, 2010 12:38 ET

Popeyes Pay Day Offers Canada Great Flavour at a Great Price

One-Day PAY DAY on April 21-Eight Pieces BONAFIDE® Chicken for $8.99

TORONTO, ONTARIO--(Marketwire - April 19, 2010) - Popeyes® Louisiana Kitchen is giving Canada a "Pay Day", offering customers of all Ontario locations great flavour at a great price – 40% off. Customers will be offered eight pieces of Popeyes famous BONAFIDE® Chicken for only $8.99 on Wednesday, April 21.

Whether you're a devout fan of Popeyes chicken, or experiencing the flavour for the first time, Pay Day is the perfect day to visit with friends, coworkers or family and enjoy Popeyes delicious, BONAFIDE® chicken.

"The Canadian economy has been such a challenge for fellow Canadians over the past year," said Todd Sattler, Popeyes International Marketing Manager. "Our guests have stuck with us during these challenging times and we want to thank them for their loyalty with this Pay Day event that will deliver huge flavour, but won't break the bank."

Popeyes Pay Day began in the United States in 2009 and clearly resonated with consumers. The amount of chicken consumed on Popeyes Pay Day in the U.S. last year more than tripled the average daily volume; lines wrapped around restaurants and down the streets as hungry guests took advantage of the one-day offer. Due to the huge success of the event, Ontario's 45 Popeyes® Louisiana Kitchen locations are participating this year and Popeyes believes this year's Pay Day will be just as rewarding for guests and franchisees. This year's Pay Day will also be held for the first time in Puerto Rico and Panama.

Go to www.PopeyesChicken.ca to search for a restaurant near you and head to an Ontario Popeyes early to beat the flocks of Popeyes lovers taking advantage of this incredible one-day only offer.

About Popeyes® Louisiana Kitchen
Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world's second largest quick-service chicken concept. As of December 27, 2009, Popeyes had 1,943 restaurants in the United States, Puerto Rico, Guam and 27 foreign countries. For more information, visit the Popeyes Louisiana Kitchen Web site at www.popeyes.com.

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