Portfolio Display Ltd.

Portfolio Display Ltd.

October 28, 2009 04:00 ET

Portfolio Display Rebrands With a New Corporate Logo and Website

Portfolio Display, suppliers of promotional display products have recently redeveloped their website and introduced a brand new corporate logo to replace their existing one.

ELLAND, ENGLAND--(Marketwire - Oct. 28, 2009) - Portfolio Display, suppliers of banners, flagpoles, bunting and a wide range of promotional display products have recently redeveloped their website and introduced a brand new corporate logo.

The new company logo was developed in-house by Portfolio Display's professional design studio. After three weeks of trying many concept designs and tweaks their new logo was finally born. Portfolio Display have been established for almost 25 years so creating a logo that fitted in with the company's ethos was paramount to its future success, throughout the UK, Europe and the USA.

Portfolio Display is a manufacturer of display products for the automotive and promotional industry. These include a wide range of banners, flagpoles, bunting and forecourt point of sale products for car dealerships. They also offer a range of advertising products for company promotion, which include tax disc holders, window stickers and Keyrings. Trying to incorporate all of these into one website was a large project that was all controlled in-house.

After eight months of in-house development Portfolio Display's new website was launched, which aimed to make navigation as easy as possible. Portfolio Display offers many different types of promotional products, so the difficult task was ensuring customers could find exactly what they were looking for. So ease of use was at the top of Portfolio's list of priorities.

By adding search facilities at the top of every page and clearly marked product categories this enables customers to quickly and easily find products. Select bunting from the drop down category button will instantly direct you to that product. Product pages have also been improved with a new layout, which makes the whole experience more enjoyable for the customer.

Designing the new logo was not an easy project. Rob Walker, Marketing Director explains "when you have had the same logo for over 10 years, you need to ensure that all of the company's values are transferred into the new logo. Customers need to instantly recognise the logo and not feel as though there has been some sort of major change within the company. Our main reason for modernising both the logo and the website is to show to stakeholders that we are a forward thinking company with big plans for the future. We can now focus on achieving these objectives".

Portfolio Display has updated their roll up banners web page with new images and an improved layout. You can now easily compare the different banner stands on offer, without having to jump from one page to the next. Images are clearly displayed and the products technical specifications are available should you wish to view this information.

So far the new website and logo have been extremely well received from customers, suppliers and also employees. Portfolio Display would gladly welcome any feedback from readers on their new logo and website.

For more information on the news that is the subject of this release please contact Rob Walker or visit at Portfolio Display Ltd. The Rallye base is a registered design and is now available for purchase from Portfolio Display Ltd.

Portfolio Display Ltd is a leader in the manufacture and supply of personalised display products to the automotive and promotional industry. Products include automotive display, vinyl banners, roll up banners, bunting, flags and flagpoles. Advertising products include tax disc holders, car window stickers and personalised key rings.

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