January 12, 2010 10:12 ET

Power Architecture® Presentations and Demonstrations to Be a High Focus at the DesignCon Conference and Member Companies Applied Micro, CoWare, Denali Software, EVE, Freescale, GDA Technologies, IBM, Virage Logic, Virtutech and XGI to Promote Power Architecture Solutions

SANTA CLARA, CA--(Marketwire - January 12, 2010) - announced that Power Architecture® technical advances supporting SoC design and ecosystem development from and its member companies will take center stage at the DesignCon Conference February 1 - 4, 2010.

As an Associate Sponsor, is collaborating with IEC to deliver the following programs:

--  The Power Architecture Business Track BF-W3 - February 3, 2:00 p.m. -
    3:30 p.m., Ballroom H.  Applied Micro, Freescale, GDA Technologies, IBM,, Virage Logic and Virtutech will demonstrate how they surmounted
    challenges in delivering application-driven ecosystem solutions using
    standard SoC architecture with tools created specifically to speed complex
--  Applied Micro, Freescale, GDA Technologies and Virtutech will showcase
    their latest advancement of technology and innovation supporting Power
    Architecture at the booth #737 - February 2-3, 12:30 p.m. - 6:30
--  The Power Architecture Ecosystem Day - February 4, 8:30 a.m. - 3:00 p.m.,
    Great America #1.  IBM, Freescale, Denali Software, EVE, CoWare, GDA
    Technologies, Virage Logic, Virtutech and XGI will collaborate and share
    their technology and product/solution offerings.

Key topics in the Power Architecture Business Track include:

-- Standards Enabling Power Architecture Ecosystem Solution Stack
--  Power VM - Virtualization Platform
--  QorIQ - Multicore Processing For Embedded Applications, Now And Into The
--  Advanced Verification for PowerPC PLB6 CoreConnect ToolKits
--  Hardware/Software Co-verification with ZeBu-Server
--  Electronic System Virtualization Solutions For Power Architecture Designs
--  LTE Solutions based on Power Architecture
--  Seamless Integration Of Heterogeneous 3rd Party Co-processors In PowerPC-
    Based SoCs
--  Virtualized Systems Development For Heterogeneous Multi-Core And Multi-
    Architecture Systems
--  Video and Graphics Processing Applications in Embedded Systems


Power Architecture technology is behind millions of innovative products, including the world's fastest supercomputers, leading video game consoles, and electronic systems in most of today's car models. Every phone call, email and Web page touches hundreds of Power Architecture systems. The open community, formed in 2005, is the organization driving collaborative innovation around Power Architecture technology.'s mission is to optimize interoperability, accelerate innovation and drive increased adoption of this leading processor architecture. For more details, visit

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