SOURCE: PowerDirect

April 23, 2008 07:00 ET

PowerDirect Launches New Hispanic Door Hanger

Company Adds Bilingual Door Hanger to Growing Roster of Integrated Direct Marketing Choices

NEWPORT BEACH, CA--(Marketwire - April 23, 2008) - PowerDirect, an innovator in door hanger advertising, today announced their introduction of PowerShopper (Comprador Poderoso), a new, monthly, bilingual door hanger. Spanish on one side and English on the other, the new PowerShopper door hanger will leverage PowerDirect's sophisticated targeting capabilities to pinpoint Hispanic consumers with highly specific behaviors and profiles in major U.S. Hispanic markets.

"The PowerShopper door hanger is divided into five 5.5"x2.5" coupons," says Ed Dryden, Sales Director. "What we've done is split our established 5.5"x17", super-jumbo door hanger into smaller-sized units. The distribution and targeting is the same high quality as our solo door hangers, but the cost is only 20% as much, so it's great for small business, and for all those who want to promote individual products in a new and creative way."

The PowerShopper door hanger targets consumers in six top U.S. Hispanic markets: Los Angeles, Chicago, Dallas, Houston, San Antonio and Miami, reaching those living in single family homes in areas with a high penetration of Hispanic households. The consistent, monthly promotional stream benefits both large and small businesses.

"Many Hispanic marketers haven't integrated door hanger advertising into their media mix yet because they don't realize that PowerDirect doorhangers deliver a level of analytics that rivals direct mail," Dryden says. Because PowerDirect targets either demographically or geographically, reaching specific behavioral segments or consumers in a defined radius around a business location, many clients have turned to us for in-store promotions or new product launches. And many of those are now including us in their media plans on an annual basis, he says. "We think this is a super opportunity for Hispanic marketers to test new media at a lower cost."


Southern California-based PowerDirect offers a unique all-inclusive door hanger advertising package that includes a super-jumbo, high quality door hanger, national distribution, comprehensive data and state-of-the-art analytical tools. This unique package allows marketers exceptional direct response potential plus strong recall and branding capability. PowerDirect clients include major advertising agencies and Fortune 500 companies such as Best Buy, Comcast and Target, among others.

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