SOURCE: Firstlogic

September 29, 2005 16:00 ET

Powerdata Hosts PowerQuality Day 2005 Sharing Growing Role of Data Quality With Spanish Businesses

Firstlogic Distributor for Spain, Portugal Offers a Full Day of Data Quality Education

LA CROSSE, WI and BARCELONA, SPAIN -- (MARKET WIRE) -- September 29, 2005 -- Organizations in Spain and Portugal are invited to learn more about the growing role of data quality at PowerQuality Day 2005, hosted by Powerdata, supplier of information technology and services for data integration platforms for Spain and Portugal and official Iberian distributor of Firstlogic enterprise information quality software. Targeted to a variety of industries, PowerQuality Day will analyze the methodologies of implementation, IT and return on investment around data quality, as well as discussing data as a corporate asset for organizations. PowerQuality Day 2005 is scheduled for Madrid, Spain on Oct. 4 and will also be held in Lisbon, Portugal at a date to be announced. Registration is available through the Powerdata website,

PowerQuality Day 2005 will share the importance of data quality and the pitfalls of poor quality data in addition to demonstrating the savings that can be brought to a company through data quality best practices. The event will educate IT and business professionals who are currently exploring or active in data quality projects, the construction of a data warehouse, CRM system operation and direct marketing projects.

"PowerQuality Day explains data management, a topic that is becoming more and more strategic in companies due to the increasing complexity of the corporate structures of IT," explained Juan Oñate, main director of Powerdata.

"Organizations large and small have already seen tremendous return on their investment in data quality initiatives. PowerQuality Day is a great opportunity to explore the significant opportunities a data quality implementation can provide for cost savings, better customer communication and improved internal processes," said Walter Wijn, Firstlogic Global Channel Partner Director for the European, Middle East and Africa (EMEA).

About Firstlogic

Firstlogic provides software and services for enterprise-wide data quality and postal automation applications. Firstlogic is recognised as the leading global provider of information quality tools that enhance and match business-critical information anywhere it is touched, stored, or moved across the enterprise. The company serves thousands of customers worldwide in a variety of industries. For more information, visit the company's Web site at, or call +1.608.782.5000.

About Powerdata Ibérica

Established in 1999, Powerdata is a supplier of IT and services for data integration platforms. With offices in Madrid, Barcelona and Lisbon Powerdata Ibérica offers companies a unique architecture of integration that allows to the access and the delivery of any type and volume of data, from and towards any platform and in any period of time, without the necessity to generate code. For more information, visit or call +34 91 743 40 82.

Contact Information

  • Public Relations Contacts:

    For Firstlogic, Inc.
    Penny Gralewski
    Firstlogic, Inc.
    +1 (847) 755-0947
    Email Contact

    For Powerdata Iberica
    Verónica Sutra
    Powerdata Ibérica
    + 34 93 480 37 60
    Email Contact