SOURCE: Powered, Inc.

Powered, Inc.

April 12, 2010 08:30 ET

Powered's Natanya Anderson to Discuss Content Marketing Strategies at the New Marketing Experience 2010

AUSTIN, TX--(Marketwire - April 12, 2010) -  Powered, a full-service social media agency, announced today that Natanya Anderson, Vice President of Content Strategy, will discuss content marketing at the New Marketing Experience 2010 in San Francisco, CA on Tuesday, April 13. Joined by Chris Brogan, New Marketing Labs; Mike Lewis, Awareness; and, Pawan Deshpande, HiveWire, on a panel titled "Content Marketing: Attacking the Interwebs from All Angles," Anderson will address the changing landscape of content marketing.

Marketers are no longer worried about whether or not they received the marketing brochure back from the creative department or if they have approved this week's new advertisements. Instead they must create blogs, video, podcasts, newsletters, webinars, photos, social media news releases, eBooks, online communities, forums, whitepapers and every other form of content imaginable. It's difficult to know where to start, how to manage it all, and how this will help a company develop more leads and close business. During this panel session, marketers will learn how companies are successfully implementing sound content strategies into their marketing programs.

Shortly following the panel session, there will be a Deep Dive session in a round-table setting where the panelists will be available to answer audience questions. The audience will participate in their discussions in an unstructured format as ideas and tactical strategies are exchanged.

The New Marketing Experience is a structured, fast-paced and highly interactive one-day program under the direction of Chris Brogan and the team from New Marketing Labs. Through six key discussion sessions, the event will help marketers analyze and draw the best ideas, inspiration and advice for their marketing programs.

What:   New Marketing Experience 2010
Who:   Natanya Anderson, Vice President of Content Strategy, Powered                
When:   Tuesday, April 13, 2010
    Panel Discussion: 2:00 p.m. - 2:30 p.m. PT
    Deep Dive Session: 2:40 p.m. - 3:10 p.m. PT
Where:   Fort Mason Center, Landmark Building A
San Francisco, CA 94123

Powered is a full-service social media agency that helps brands and their agencies establish a meaningful brand presence across the social media spectrum. Powered builds and executes social media programs utilizing a full suite of services and technologies to address earned media, Facebook and mobile applications, content marketing, and branded communities. Over 60 global brands rely on Powered for results-oriented social marketing programs that drive sales and build brand loyalty. Every day, millions of consumers connect with their favorite brands using Powered solutions. Powered and its new subsidiaries crayon, Drillteam, and StepChange maintain offices in Austin, New York, Portland, and San Francisco. For more information please visit

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