Electrolux Home Care Products Canada Inc.

Electrolux Home Care Products Canada Inc.

October 05, 2009 10:44 ET

Powerful New Zuum by Eureka Offers Customized LED Interactivity, Unparalleled HEPA Filtration and LCD Controls

Zuum Z-series Central Vacuums launch with consumer contest at LoveToVacuum.com

TORONTO, ONTARIO--(Marketwire - Oct. 5, 2009) -

Editors Note: A photo is included with this press release.

Eureka is launching its latest cleaning innovation, the Zuum Z-series by Eureka, the next generation of central vacuum systems that combines powerful, easy cleaning with a sleek European design.

Each of the five systems in the Zuum Z-series by Eureka boasts a variety of advanced features, including a sealed HEPA filtration unit for improved air quality, integrated sound suppression for minimized noise, interactive LED panels and an LCD screen that monitors the machine's internal workings and provides performance measurement.

"The Zuum Z-series line provides the high-quality clean and innovative design that consumers have come to expect from Eureka," said Navia Sharma, Marketing Manager, Electrolux Home Care Products Canada. "With five different models in the Z-series, homeowners can choose the Zuum by Eureka unit specifically designed to suit their personal cleaning needs."

The launch of Zuum by Eureka is being supported through an interactive microsite and consumer contest at www.LoveToVacuum.com. Visitors can select from a series of edgy "v-cards" (vacuum cards) and send their vacuum-challenged loved ones a not-so-subtle hint that it's time to pitch in. The microsite also includes a contest to win a custom Zuum by Eureka Central Vacuum System, complete with personalized airbrushing of the vacuum based on their individual style.

In addition to the microsite, Eureka has enlisted the help of author and housekeeping expert, Tom McNulty, whose book, Clean Like a Man, offers male-oriented housekeeping tips and relationship advice. McNulty will take part in an Ontario-based fall cleaning media tour to support the launch.

Zuum Z-Series by Eureka - Key features(i):

- Improved Air Quality - Sealed HEPA filtration unit purifies air by reducing 99.97 per cent of allergens

- Minimized Noise - Integrated sound suppression of both an internal and motor pod

- High-Tech Information Display - Interactive LED panel performs operation checks; LCD screen offers performance measurement

- Exceptional Cleaning Power - Vacuuming once a week can remove up to 95 per cent of your home's dirt/dust

- Superior Odour Control - Arm and Hammer vacuum bags with odour-catching baking soda crystals

(i) Key features reflect the Zuum V cleaning model.

About Electrolux Central Vacuum Systems

Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, Eureka and Frigidaire. In 2008 Electrolux had sales of USD 15.9 billion and 55,000 employees. For more information go to http://www.electrolux.com/press.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20091002-zuum800.jpg

Contact Information

  • Pilot PMR for Electrolux Home Care Products Canada
    Antonella Giancarlo
    416-462-0199 x 36
    antonella@pilotpmr.com