SOURCE: MarketLive

MarketLive

December 15, 2009 14:57 ET

Powr-Flite® Launches Feature-Rich eCommerce Website on the MarketLive Intelligent Commerce Platform for an Unmatched Customer Experience

Site Enhances Offers Improved Navigation, Comprehensive Product Information and Customer Reviews, Enhanced Account Management, and Streamlined Purchasing

PETALUMA, CA--(Marketwire - December 15, 2009) - MarketLive, Inc., a leading eCommerce software and service provider for midsized specialty retailers, today announced Powr-Flite (www.powr-flite.com), a leader in commercial floor-care products for more than 35 years, has launched its new eCommerce website on the MarketLive v5.7 Intelligent Commerce Platform™. The new site is designed to increase revenues by creating an unmatched experience for the company's business customers.

"MarketLive's ability to collaborate with our management and development teams was fantastic," said Adrian Zavala, Web Manager for Powr-Flite. "Most importantly, MarketLive was able to adapt retail best practices from its consumer-focused customers to our business-to-business site. For example, the strategy team helped us to define product categories correctly to help with search-engine optimization. The consumer touch also greatly improved the site's overall look and feel. The difference between our old and new sites is like night and day."

With its new site, Powr-Flite has created a compelling customer experience that reduces the amount of time it takes customers to find and buy the products they want. Customer experience enhancements include:

--  Content-rich product pages: The new site provides all of the
    information customers need to make smart decisions about the products they
    want to purchase including in-depth descriptions, downloadable
    specifications, shipping and return policy information, and even customer
    reviews. In the future, product pages will include videos to make the
    selection process even easier. From a content management perspective, the
    site is now dynamic making it faster and easier to update information on
    the hundreds of products Powr-Flite offers.
--  Streamlined path to purchase: Before the site redesign it would take
    customers eight to ten clicks to purchase a product. With the new Powr-
    Flite Quick Shop process, customers can select a product and check out in
    as little as 5 steps. The shopping cart is also readily accessible from any
    page. These enhancements make shopping more convenient and less time
    consuming for customers.
--  Convenient, more powerful account management: Since Powr-Flite sells
    its products to other businesses, account management is very important to
    increasing customer satisfaction. The new site allows customers to view
    their online purchase history, recommend items to a supervisor by sending
    an email with product details, and add products to a supply list for future
    purchase. Customers can also manage their online shipping, billing, and
    contact information more easily.
    

"We built a site that leverages our understanding of consumer behavior and eCommerce expertise, as well as Powr-Flite's knowledge of their customer base to deliver a compelling shopping experience for customers," said Mark Pierce, CEO of MarketLive. "The new site is designed to support sales growth, provide competitive differentiation and please Powr-Flite customers. We believe it will be pivotal in Powr-Flite's success, and we look forward to continuing to work with them as they to enhance the site and grow their business online."

About MarketLive

Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Bon-Ton Stores, Sports Chalet, Vanity Shops, Gaiam, Wakeside, and TruSnow and many others.

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