Canon Europe

Canon Europe

July 20, 2009 05:30 ET

'Pragmatic and Low-Risk' Organisations Will Drive Economic Recovery

- Datamonitor and Canon White Paper highlights need to control costs and rethink business processes

- Pragmatic approach to technology adoption as opposed to 'forklift' upgrade recommended as European organisations prepare for economic upturn

LONDON, UNITED KINGDOM--(Marketwire - July 20, 2009) -

Editors Note: There are two photos and a video associated with this Press Release.

Canon Europe, world leader in digital imaging technology, today launched a White Paper on strategies for rethinking business processes as European organisations eye economic recovery.

Leading analyst house Datamonitor's paper: Readying for Recovery; a Pragmatic Approach to Organisational Change suggests that a low-risk, incremental approach to operational change can be more effective than a root-and-branch reform.

With signs of 'green shoots' of economic recovery the paper acknowledges that organisations across a variety of vertical sectors still face major external challenges including increased globalisation, tougher regulations and government policies, employment rights and environmental priorities.

In response to the demanding conditions, organisations are looking closely at cost controls, internal efficiencies and core business activities. Business-owners may have become fixated with short- and mid-term goals to survive the downturn, but they also need to plan for a return to growth in the mid- and long-term future.

Datamonitor highlights that to achieve business success, more decision-makers are focusing on increasing customer satisfaction, followed by raising efficiency, improving supplier relationships, cutting costs and increasing revenues. This will have to be achieved with static infrastructure and IT spending, meaning companies need to integrate any new IT systems within their existing framework and ensure there is flexibility for future upgrades, to remain competitive.

Datamonitor's paper recommends that organisations look at holistic cost management and control as well as automated and personalised IT systems that integrate easily into existing technology platforms.

Tim Gower, Senior Analyst, Datamonitor says: "In contrast to what some business leaders may think, we advise organisations to focus on an adaptive approach to reviewing business practices. A low-risk, pragmatic approach allows change to occur in gradual measures, one business process or application at a time, rather than as a 'forklift' upgrade."

Adam Gillbe, Office Solutions Marketing Manager, Canon Europe says: "The Datamonitor report clearly shows that IT systems need to be integrated and flexible so that organisations can respond to changing business conditions in a timely manner. Our goal at Canon is to help customers improve business processes and reduce costs without completely overhauling their IT systems. Our new imageRUNNER ADVANCE platform of multifunctional printers (MFPs), due for launch across Europe in November, specifically addresses these issues. It will provide a new, consistent platform, which offers full integration into customer workflows, minimising costs, and increasing competitiveness through the highest level of serviceability, to guarantee maximum uptime and quality of output."

Download a copy of the Readying for Recovery White Paper here.

About Canon Europe

Canon Europe is a subsidiary of Canon Inc. of Japan, a world-leading innovator and provider of imaging solutions for individuals and businesses.

Further information about Canon Europe is available at: www.canon-europe.com.

To view the video associated with this press release, please visit the following link: www.youtube.com/watch?v=Gfbl3R7pJmU

To view the photo associated with this press release, please visit the following link: Adam Gillbe, Canon Europe

To view the second photo associated with this press release, please visit the following link: Tim Gower, Datamonitor

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